Summer is a difficult time for business, especially right now with COVID-19. Depending on your industry, consumer demand can dive to an all-time low as people avert their eyes from usual channels while on vacation or because they’re skipping their vacation. So, what do you do?
The good news is, you don’t have to succumb to the summertime lulls. Whether a marketer or business owner, implementing an effective marketing strategy can help you keep sales coming in and get ahead of the competition. So, if you’re wondering how to go about it, here are few handy tips.
Get a Marketing Strategy & Get Out There
Warm weather means lots of outdoor events. Why not get involved in one or two? If you are a retail store, for instance, it may be wise to host or participate in events like block parties, street fairs, or festivals. Hosting a beach boot camp for clients if you’re in the fitness industry may also work to your advantage. Whatever event you choose, make sure it’s geared toward increasing your brand awareness and bringing in new customers.
Offer Summer Gifts
During summertime, customers will almost always be on the lookout for discounts and gift cards. To make sure you attract them to your business, offer hot deals that are specific to holidays like the Fourth of July, Labor Day, and back to school. Designing custom Square cards to fit a summer theme may also help increase sales.
Measure Your Performance and Make Necessary Adjustments
Of course, you don’t want to make the same mistakes every time summer comes around. That’s why you need to understand seasonality and how your audience’s demand fluctuates during this season. So, identify what works and do away with what doesn’t. This will help you come up with business strategies that target your market profile.
V12 Strategies is Ready to Help!
Now that you know what it takes to make your summertime successful, let the team at V12 Strategies evaluate the effectiveness of your current Marketing strategy. On top of that, we will help you determine what you actually need and your cost. Give us a call.
