Influencer marketing has been gaining steam over the last couple of years. It has become a powerful strategy that allows businesses to increase brand awareness, expand their online reach, and build a positive reputation through influencers’ advocacy. With the allure of these prospects, it’s natural to jump on the influencer bandwagon without giving it much of a thought. That shouldn’t be the case, though. It’s vital that you understand the best ways to identify and work with impactful influencers.
Choosing the Right Influencer
When searching for an influencer, the three common R’s of influence often form the roadmap. These include:
Relevance
To implement a successful influencer campaign, it’s imperative that you get someone with an audience that aligns with your target market. Of course, it would make much sense to invest in an Instagram model if you’re selling beauty products. Similarly, an influencer in the auto industry wouldn’t be a good fit for your fashion-oriented brand.
Reach
Besides finding an influencer specific to your niche, it’s important to go for one who could potentially help your brand reach the highest number of potential customers. That means, he or she should have a higher level of audience engagement and trust. Although this sounds pretty straightforward, you need to keep in mind that a broad reach doesn’t necessarily mean going for someone with a massive following and fan base.
Resonance
Lastly, the influencer you choose should show the ability to create content that their followers crave for and love to engage with. Whether a blog post, video or social media post, the content should resonate well with the audience. This will not only help you increase awareness and get real value in your influencer campaign.
Need Help?
If you are planning to implement an effective influencer marketing strategy, the team at V12 Strategies is here to help. Reach out to us!
