The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market.
There are some businesses are able to stay updated on the latest marketing trends. And then there are those who are working their way to what was popular years ago. If you fall under the latter category. Help yourself to our list of 5 digital marketing trends of 2019 you shouldn’t miss.
Artificial Intelligence
Though Artificial Intelligence is cutting edge technology in the present world, it hopes to evolve to be somethin standard like smartphones in the future. Unlike depicted in science fiction movies, AI would act as computers or robots that collect information and use it to solve problems or perform certain tasks.
Furthermore, AI would be more like a computer system that performs a task that would have otherwise required human intelligence. AI is a potential threat to the human workforce as well. In 2019, AI was used for customer service, content marketing and advertising. This was due to its ability to identify trends, do competitive research, and bring together data.
Video Marketing
Video content has gained huge popularity among internet users in recent years. Due to this reason, video marketing will still be considered one of the best digital marketing tools in 2019.
According to statistics, nearly 90% of consumers agreed that videos influence their buying decisions, and 43% want to see more video content from marketers.
Video marketing becomes of utmost importance as it symbolizes connectivity, and provides a brilliant return on investment. Additionally, as the attention span is short, people like to watch a short video than read a lengthy article. Rethink your digital marketing strategies, and come up with ways in which you could make personalized videos.
Omnichannel Marketing
Omnichannel is definitely a marketing trend right now as we have heard the term being thrown around frequently. Rather than just a buzzword, omnichannel marketing strategy involves the curation of marketing touchpoints that works together on all channels your customer uses.
Through email marketing, search, and social media are among the most common digital marketing channels, there are also other channels such as podcasts, live chats, offline ads, and ephemeral videos which are equally popular among users. Thus, you should consider giving importance to these channels as well.
If you would like to create a unique customer experience, omnichannel marketing the one marketing trend you should leverage.
SEO
With Google rolling out algorithm updates like never before, small businesses are finding it extremely hard to make it to the top of the search results. From page speed to mobile-friendliness, businesses will now have to rethink their SEO strategy as the way in which people search has changed along with Google’s algorithm updates.
In order to optimize for search, one should create pages that are customer centered rather than for a search engine. Focus on user experience, and try integrating different type of media into the pages. Additionally, optimize each page for load speed, focus on video, optimize local search, and draft more long-form content.
Chatbots
From business websites to social media newsfeed, chatbots are present almost everywhere. They can be used for several purposes. The most common purpose is to answer simple questions or help users get a particular task done.
The most advanced chatbots work as virtual assistants and digital concierges. Now, there are more new uses for chatbots like shopping assistance, knowledgeable research, self-service, lead qualification and more.
Lastly, chatbots are not just meant for enterprise companies. They are available for small businesses and can be used to greet visitors, move them forward to make a purchase, and answering queries.
In order to stay competitive in 2019, you should harness the marketing tools and stick with the marketing trends. Whether you find AI attractive or chatbots are what matters to your business the most, stay focused and we are sure you will succeed. In case of queries, drop us a line.
