You have been preparing your business for months, maybe even years, and it is finally time to launch your business. Before launch, however, you want to promote your business so that the launch is lucrative and successful. What do you do?
To have a successful pre-launch promotion, you need to know how to promote your business, which is easier said than done. To make the process easier, we have created this article to give you ideas for pre-launch promotion. Read on to find out more.
5 Pre-Launch Promotion Ideas
1. Promote On Social Media
Social media is a great way to promote your business before launch. It is free, personable, and a great way to meet potential customers. Try signing up for a variety of social media platforms, such as Facebook, Instagram, LinkedIn, or Twitter.
Use social media to attract potential customers, humanize your product, and build brand awareness. This will help your launch go successfully, as well as build a bigger long-term clientele pool.
2. Find the Right Influencers
As you’re using social media, also try to find influencers that can promote your product. Influencers will promote your product to their followers for a fee, which will expose even more people to your product or business.
If you are interested in using an influencer for business promotion, make sure that the influencer is relevant to the product you are selling. For example, if your business is related to home improvement, select an influencer with a home improvement niche. This ensures their followers are interested in your business.
3. Focus On People, Not The Product
As you’re promoting your business by word of mouth and on social media, make sure to focus on the people your business serves, not the products it offers. The reason for this is that you want your promotions to help people to connect to the product. The best way to do this is to focus on how the product serves the people.
Think about some of the most successful companies like Apple or Tesla. Both companies focus on how their products can help their customers. You want your company to do the same: focus on the people early in promotion.
4. Hold Contest Giveaways
During pre-launch promotion, try holding contest giveaways. These giveaways will build hype around your product as well as get customers on board early. Make sure to emphasize that pre-launch giveaways are a sneak peek of products that no one else has access to yet.
When holding contest giveaways, consider requiring participants to share your post on social media in order to expose your business to more potential customers. Then, select winners at random.
5. Take Pre-Orders
Finally, the fifth way to promote your business before launch is to take pre-orders. Pre-orders are when you offer your products before they are actually ready to be sold. Typically, you will have a set number of pre-orders available and offer them at a discounted price.
The benefit of pre-orders is that they allow you to sell products and build a customer base before launch. If you already have customers before launch, there is a high chance that those customers will promote your products via word of mouth, providing you with more customers at launch. At the same time, customers get the products at a discounted price.
With any of these five ideas, you are more likely to promote your business for a successful pre-launch. If you are still unsure how to promote your business, consider talking with one of our consultants at V12 Strategies. We are a leading company for business promotion and marketing. We can help ensure that you have the most successful campaign possible.