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Yearly Archives: 2021

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  2. 2021

search bar; looking for SEO on a page's search bar

How to Optimize On-Site Search to Boost Your SEO Results

Marketing StrategyBy JP De SilvaDecember 28, 2021Leave a comment

On-page search is something that all websites should have. It is a UX design tool that many online visitors appreciate because it helps them navigate your page. If they cannot find information and there is no bar to search for it, then the visitor will likely leave the website and venture to a different page.…

UX design plan

5 Ways in Which UX Design Impacts SEO 

Marketing, Marketing StrategyBy JP De SilvaDecember 21, 2021Leave a comment

UX stands for “customer experience”. UX design and search engine optimization (SEO) work hand-in-hand, as they are both related and necessary aspects of your business’ marketing strategy. Online visitors are more likely to stay on the website and engage with the content featured on a website that prioritizes UX design. It affects how the visitor…

marketing strategy

How the Kaizen Method Can Help You Improve Your Marketing Strategy

MarketingBy JP De SilvaDecember 14, 2021Leave a comment

The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is…

Netflix

How Netflix Is Taking Personalized Marketing to the Next Level

MarketingBy JP De SilvaDecember 7, 2021Leave a comment

Netflix is one of the world’s largest video streaming markets, with about 214 million paid subscriptions in more than 190 nations around the globe. With a subscription count that high, you would be safe to assume that this company provides their customers with personalized experiences. In fact, Netflix does an excellent job with personalized marketing,…

bounce rate

Marketing 101: What are the Main Causes Behind High Bounce Rates?

Digital MarketingBy JP De SilvaNovember 23, 2021Leave a comment

According to Google Analytics, a bounce is a “single-page session on your site”. Now, what is a bounce rate? Bounce rates refer to the number of times consumers visit your website, stay on the same page/homepage, and then leave. It is preferable for your bounce rates to be low. High bounce rates are considered disappointing…

Landing page interface

5 Must-Avoid Mistakes When Building a Landing Page

Digital MarketingBy JP De SilvaNovember 16, 2021Leave a comment

What is a landing page? A landing page is where an online user will “land” after clicking a link that your business dispersed digitally. Landing pages, unlike normal webpages, have a single purpose and offer one thing. They should have a clear call-to-action, along with a clean template and concise copywriting. Because they offer a…

Marketing automation

6 Marketing Automation Tools that Every Business Needs

Digital Marketing, MarketingBy JP De SilvaNovember 9, 2021Leave a comment

Marketing automation tools are absolutely necessary for your business during the digital age. There is so much innovation going on in the digital marketing realm, and these automation tools are extremely helpful. They are easy to use, provide in-depth analysis, and have numerous features that make any marketer’s life easier. Along with making marketing easier…

Social Media

5 Tips To Deal with Haters on Social Media

Digital Marketing, Marketing StrategyBy JP De SilvaNovember 2, 2021Leave a comment

Social media has skyrocketed in popularity over the past decade. Billions all over the world use some type of social media on a daily basis. Unfortunately, not every person on social media will be polite. There are many users who view social media as a way to insult and belittle others without having to have…

advertising videos or marketing videos concept image

3 Reasons Why You Need To Advertise With Videos and 3 Tips To Do It

Marketing, Marketing StrategyBy JP De SilvaOctober 26, 2021Leave a comment

Video ads are the most effective forms of content in the digital age and marketing. It is the most personal way for a business to engage with a customer. In fact, people cannot get enough of visual content, and videos garner the most attention.  A marketing strategy that involves an abundance of intriguing video content…

apps like Facebook, messenger and more on iPhone

Facebook Chatbots for Marketing: Beginner’s Guide

Digital MarketingBy JP De SilvaOctober 19, 2021Leave a comment

Facebook is one of the largest companies in the world. One of the reasons behind its success is that Facebook understands the importance of technology in our society. In fact, they have begun turning to technology over humans by introducing and showcasing chatbots on their site.  A chatbot is an AI-powered software that has automated…

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