Low website traffic is frustrating because hard work can feel like time wasted. Designing a website for your company’s brand can be a huge challenge so you want as many people as possible to see it. Finding the cause of low website traffic may not be as challenging as you think. It may be something…
LinkedIn is a popular social media page that people use to make professional connections. It is also a great asset to help grow your business. Businesses should not overlook LinkedIn as part of their social media marketing strategy. Here are a few tips on how you can use LinkedIn to improve your business and marketing…
Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to…
SEO, or search engine optimization, is an excellent tool to increase product searches that often goes underutilized. SEOs work by using specific keywords to increase visits to a website. In the world of Amazon, this can be a great tool to help your product expand to a new audience or launch a product with great…
When searching for the best SEO tools for you and your company it can be easy to get carried away. There are many tools and resources out there to get the best results from SEOs or search engine optimization. Here are a few of the top SEO tools to use in 2021 to help your…
KPI stands for key performance indicators and is an essential part of today’s business world. KPIs use metrics to explain how well a business is performing. KPIs can be broken down into many different subcategories. Just about anything can be analyzed using a KPI and their results help shape how a strategy is formed. If…
SEO, or search engine optimization, utilizes internet searches to improve accurate matches. With SEOs, you can bring new traffic to your website and have your content attract a whole new audience. SEOs use keywords that you can place anywhere throughout an article that meets a user’s search. Properly used keywords through SEOs can increase…
With nostalgia being popular as ever, Disney reboots have found a way to make the past relevant again. Movies and shows have the ability to resonate with audiences and create lasting memories. Marketing should aim to have the same effect. From Aladdin to Lion King, here are 3 marketing lessons businesses can learn from Disney…
A key performance indicator, or KPIs, is a great tool that identifies ways a company can improve. Also, KPIs redirect a company’s strategies to achieve the most success. KPIs encompass a broad range of data-driven metrics. With uses that span from sales to marketing to customer relations, KPIs have a lot of potential and are…
B2B and B2C differ in practicality depending on your business’s marketing strategy and target audience. B2B marketing stands for business to business marketing. It refers to businesses that sell their products or services to other businesses. In contrast, B2C marketing’s main focus is on consumers and can be for anything a customer buys from shampoo…