“Mobile-friendly” is a term used to identify websites that offer a better user experience to people who search the web using cell phones and tablets. These sites load fast and are optimized for both computer and mobile users. Most importantly, they rank the highest on search engines like Google. Why? Because mobile-friendliness improves organic traffic from search results and, as a result, they have higher SEO rankings. Well, this article will endeavor to show you why.
Mobile Is Accessible
Let’s get one thing straight: phones are more convenient and accessible than PCs. And within the last decade or so, mobile internet traffic has exceeded that of desktop/laptop traffic. All this means is that more people are using mobile devices to browse the internet, and this trend has only gone up since 2013.
It used to be that people did their online shopping on the computer, but mobile platforms have made it so people can do their shopping anywhere, anytime.
Mobile Gets More User Interaction and Engagement
There’s a reason that Google has prioritized mobile-friendly websites in their SERPs. They’ve even gone so far as to crawl and index mobile-friendly pages before the others. User experience is key. Search engines want to give their users the best experience possible. Since most people use their phones to search, sites with a mobile version rank higher than those without.
It’s simple logic. When potential customers can interact with your site and buy your products at their fingertips, they’re more likely to buy from you. Beyond that, they’ll spend more time on your site if it’s easy to use.
Mobile use is all about quick load times and an easy user interface. Think about it from a tactile standpoint: if you were in a rush to order a pizza, would you want to go through the trouble of booting up your computer? For those of us who prefer mobile devices to a traditional computer, the answer is, “Of course not!”
Why Do Non-Mobile Friendly Sites Fail?
While you might be able to navigate your website with a phone or tablet, it doesn’t automatically mean that your site is mobile-friendly. Here are some issues that your website may present a mobile user:
Tiny Fonts
Pinch-to-Zoom on a non-optimized website is not only annoying but time-consuming. If your pages are hard to read–or worse, only readable in landscape view–you can kiss mobile traffic goodbye. People don’t have time to fiddle around with poorly displayed text!
Slow Loading Times
Mobile users want their experience on any website to be quick. Images in too high of a resolution, for instance, will impede the mobile experience.
A mobile consumer’s patience for slow pages is fleeting. If your site is one second too slow to load, potential consumers will not visit it again. By the time the page has finished loading, the viewer will have moved on to a different site. Think of the sales you’ve lost that you don’t even know about.
Conclusion
If your website isn’t optimized for mobile devices, what are you waiting for? The mobile market is massive and a SEO strategy can help you reach out to it! With social media and tons of apps, mobile use will only continue to grow.
Do you want casual site visitors to become customers? Your customers want your site to be fast and easy to tap through. The changes you make toward being mobile-friendly will only benefit your business in the long run.
Should you need more advice for your SEO marketing strategy, V12 Strategies has got your back.
