SEO can be one of the most efficient tools for a business to gain a higher ranking and exposure. Unfortunately, it is also a highly misunderstood and underused tool. Some people may think that SEO is too complicated, but this is far from the truth. The basics of SEO are quite straightforward and simple, but it can take some work to master. This is why we have put together this beginner’s guide to SEO to help you get started. 

What Is Search Engine Optimization (SEO)?

In short, SEO optimizes your website to achieve better rankings in search engines for higher quality and quantity traffic. In other words, when someone goes to Google and searches certain keywords or phrases, your site will rank high enough in the results for people to see it. You can continue to optimize keywords to get your site ranking where you want it.

How Do Customers Search for Your Business or Industry?

The primary step in beginning search engine optimization is to find out exactly what your audience is searching for. Think like a customer and search in ways that you think they would search for your business. This approach can provide valuable data when it comes to optimizing your site. 

When you conduct these searches, pay attention to the commonalities between the top search results. If you Google pet kennels in twenty different ways and find that the term “pet boarding” is in every top result, then that is a good keyword to start with. You can tell because all of the top results have already optimized their SEO to achieve a high ranking.  

Evaluating Your Keywords

You then take this keyword of “pet boarding” and evaluate it. There are manual ways to do this, but as a beginner, this is probably not the best route. Instead, find a reputable software or site that can evaluate the keyword. Whatever software or site you use, it should be able to show you that keyword and what other keywords are used near or with it, as well as the commonality of the similar terms. This gives you the next launch point of keywords you can look into to further optimize your listing, such as “pet kennels,” “boarding for animals,” etc. 

Fine Tuning and Creating Good Content

From here, it’s largely about fine-tuning and finding what people are interested in regarding these subjects. This allows you to create hot topic content that includes those keywords. Social media sites like Facebook, Instagram, and Reddit are good places to begin this kind of research. Dive into groups and subreddits regarding the subject to find out which topics are popular. Doing this can give you ideas for blog posts to create and optimize as part of your site. 

V12 Strategies Can Help You Implement SEO to Increase Traffic

Are you looking to implement SEO and get better rankings? Contact us here at V12 Strategies. We are experts when it comes to growing businesses through marketing and social media presence. We offer numerous services that can help your business gain a new level of reach and lead generation. Our services come under three different categories: strategy, marketing, and advice. We analyze your business and its current standing and offer a program that includes exactly what you will need at the current stage. Give us a call today for a free consultation regarding your business and its needs.