The internet has greatly changed the way that businesses operate and communicate with their customers, especially when it comes to social media. Before social media and the internet existed, it was much harder for businesses to build an audience. They had to advertise through print sources and attend live events to showcase their product or service. Nowadays, not having a social media presence is an easy way to greatly decrease your chance of success in a new or established business.
There are many ways that a business can benefit from social media. The first of these is mass exposure to various types of customers. There are numerous online platforms out there, with some of the biggest being Facebook, Instagram, Twitter, and YouTube. Using a multiple vector approach, a company can use accounts on all of these platforms to reach new customers. Social media accounts enable businesses to maintain a relationship with current customers.
Personally Connecting to Your Audience Through Social Media
Speaking of connection, social media is one of the best ways for a business to create personal connections with customers. It is almost like putting a face to a name and makes the company more real and relatable to consumers. You can put out posts, surveys, videos, and more that help you form a great relationship with new and current customers. Also, modern chatbot software is very efficient and can be used to provide rapid responses to questions from your customers.
Word of mouth has always been one of the best forms of marketing. A person is much more likely to take the recommendation of someone they know when shopping for a product or service. Social media can essentially become a massive word-of-mouth marketing campaign and the various platforms make spreading information much easier. People can instantly send their friends business recommendations or tag them in relevant posts.
Feedback and Reviews
Live feedback is another huge benefit of a social media presence. Users can leave reviews on your page to let you know how you are doing. There can be a two-fold use when it comes to this live feedback. If you are getting great reviews, you can get in touch with those people to let them know you appreciate their business and maintain a connection. On the other hand, if you see negative reviews, you can rapidly take action to find out what the problem is and address it.
Depending on the platform and the campaign used, social media marketing can offer an excellent return-on-investment. It is typically not outrageous to advertise on several of the primary platforms and it provides massive reach that may have not been achieved otherwise. Furthermore, social media brings the opportunity to use influencers. Using influencers is similar to the way that big companies use celebrity endorsements but on a smaller scale. Influencers are popular people on online platforms with a lot of followers, which means a lot of reach. You can contract with these individuals to do a shout-out or advertisement, which can lead to purchases from their followers.
V12 Strategies Can Help You Create A Business Strategy
The bottom line is that social media is a necessity in the modern business landscape. It is one of the primary forms of communication and marketing in today’s world and businesses need to take advantage of it. If you are looking to improve your marketing and online presence, contact us here at V12 Strategies. We offer a free consultation call to help determine how we can best help your business excel.