Social media is a valuable tool when it comes to starting and growing a business. It is one of the most efficient ways to get the word out about a launch or spread the word about products and services offered. When considering social media avenues, many companies only go the route of Facebook, but there is another platform that can be equally useful: Instagram.
Some companies may have an Instagram account where they post occasionally, but many underutilize it. The truth is that Instagram is a hot commodity for growing your business, as long as it is used properly. There are a few reasons why Instagram is so good for helping businesses grow and flourish.
How to Use Instagram for Business
Learning how to use Instagram for business is pretty easy. The great thing about Instagram is that it offers the chance for businesses of any size to thrive. Whether you already have a massive customer base or are just starting out, Instagram can be a good way to stay in touch with current customers and gain new ones. We have detailed a few Instagram for business tips that can benefit you, no matter what size your business currently is.
How Influencers Can Be a Great Marketing Asset
A huge asset for businesses when it comes to Instagram is influencers. These are individuals with a large reach and lots of followers. You can contact them and agree on a contract. The influencers will then advertise your product or give your business a shout-out. These kinds of posts can help spread the word about your business to thousands to hundreds of thousands of people, depending on the particular influencer. Of course, the larger the influencer, the more expensive the service will be. Influencers can help you reach a wide range of people that you may not have otherwise. There are influencers of varying levels, so a business of any size can find one that fits their budget and needs.
Customer Engagement
Instagram helps show customers the real you or the real people involved with the business. Since it is a visual medium, you can post pictures of management, employees, products, operations, and more. This all helps to put a face to a name when it comes to running a business. Also, customers can interact with you by liking your post or commenting, which allows you to engage with them as well. Frequent and sincere engagement helps to build much stronger customer relationships. Customers will be more likely to come back to you or recommend you to their friends or colleagues. You can also use hashtags to group your posts in with similar industry posts so that people will see them when browsing through certain search terms.
Making Money Directly Through Instagram
While it isn’t a very prominent tactic for many businesses yet, you can make money directly through Instagram. You can create an online Instagram store where interested customers can directly purchase your products. You can also create posts with links that will take potential customers directly to your online store. This may be a valuable asset down the road, but establishing customer relationships and building your brand will be the best initial investment to grow the business.
How V12 Strategies Can Help
If you are looking for a way to increase your business’s marketing and social media usage, contact us here at V12 Strategies. We offer a wide array of services to help expand and grow your business in whatever direction is needed. Give us a call today for a free consultation to find out what the next steps are.
