Have you ever heard the phrase, “know your audience?” Like in most facets of life, this phrase applies to social media marketing. Social media marketing is as essential as ever because so many people use it on a daily basis. For some, it is their sole source of entertainment and news. Age demographics can help indicate the best trends, and can even help you decide between social media platforms, such as Instagram and Facebook, for launching your new social media strategy. 

Why Are Age Demographics Important to Marketing?

Age demographics are important to social media marketing because they help you reach as many people as possible. They also are essential to understanding which platform to use. There are so many social media sites, each with a different age group target. 

Social media is used to connect with others, for entertainment, and even for some, as a news source. For this reason, getting your message across through social media can help you reach as many people as possible. Using age demographics can help you reach more people in a specific age group. A specific age demographic may share a cultural experience, values, or attitudes that can help you connect with your target audience. You can use these ideas to show your product or service fits their needs and lifestyles. Craft your social media marketing to resonate with your age group and you are likely to see better results in your marketing campaign. 

According to Pew Research Center, the social media site most commonly used since 2018 is Youtube, which has an adult user rate of 73%. At 68%, Facebook is not far behind. Facebook is more accessible as a social media source and easier to use for business owners because they can run specific campaigns. 

What Social Media Platform is Best for Your Business?

Since now you have a better understanding of age demographics in social media marketing, you may be wondering more about which social media site is best for each age group. If you want to target many different age groups, then Facebook is your best option. In fact, people often use Facebook to connect with family members of all generations. It has a wide variety of daily users of all ages, and running ad campaigns through Facebook can be simple and effective. 

Pinterest is an underrated option that is great for women, mothers, and even has a growing number of millennial users. What makes Pinterest such a great option is that many people use it to shop. It is also effective for getting your brand name out there through pins that  capture and attract users and their followers. People often use Pinterest to gather ideas for events, so if you are offering a service or relatable product, Pinterest is a great way to show off how it can add value to a person’s life. 

If you are targeting parents and middle-aged adults, Facebook will likely be your best choice, but consider other options such as Pinterest and LinkedIn.

If you are targeting a younger audience, you may want to opt for Instagram instead of Facebook. Young adults are more likely to connect with Instagram content. It resonates with them, as other friends and people their age are most popular on Instagram. So 

If you want your business to have successful social media marketing, contact V12 Strategies today at 918-863-5856. V12 Strategies are business experts with results that can help your business grow significantly. Reach out to them today to see how their services can fit your strategy and help you reach your goals.