With nostalgia being popular as ever, Disney reboots have found a way to make the past relevant again. Movies and shows have the ability to resonate with audiences and create lasting memories. Marketing should aim to have the same effect. From Aladdin to Lion King, here are 3 marketing lessons businesses can learn from Disney reboots.
Turn a Dream into a Reality
Most Disney movies are fantasies that paint a picture that inspires liveliness and brings joy to the audience. Marketing can do the same thing by appealing to the dreamer inside of each person. This fantasy element that Disney inspires evokes a dream of a free, happy, and cheerful lifestyle. Marketing strategies can be crafted to bring out these same emotions. A person is more likely to resonate with a marketing campaign if they envision it in their own lives.
As far as Disney’s fantasy appeal, it is their message and image they create that resonates with audiences. For example, a marketing campaign can use fantasy elements to evoke lifestyle changes that make a person want to follow a dream. This dream is associated with the marketed product. The person now has a direct tie with their product and the dream they want to follow. Therefore, the product is planted in the person’s mind as a positive thing to come back to.
Provide a Clear Message
Disney reboots are successful because their message is clear, and more importantly, relatable to just about anybody. Marketing strategies do not have to be overly complicated. In fact, most of the time you can relay your message through simpler language that is more personable. A clear message can be understood by a wide audience regardless of age or background. Disney reboots span multiple generations. The first Lion King came out in 1994, and now those original audience members are showing the newer version to their children. The story is simple yet heartfelt, striking a chord with people of all ages.
Make Yourself Accessible
With Disney’s new streaming platform, watching old Disney films is easier than ever. Old fans have access to their favorite films from years past and now have a newfound interest in Disney’s newer adaptations. With Disney Plus, Disney’s streaming platform, many people would have thought the childhood films they loved were just a thing of the past. Even though Disney has been making movies since 1927, it is adapting to modern standards while still paying respect to the past.
People want things at their fingertips now, and your marketing strategy needs to attend to that modern need. A great way to make yourself accessible is by having a mobile app or website that is easy to navigate. Many customers will be automatically deterred if a website is poorly designed or difficult to use. Mobile apps are an excellent tool to keep customers engaged while also being easy to use. Emailing lists allow customers to be up to date with newest products and are a great source of contact between the company and customer. Email lists also help turn potential leads into returning customers. No matter what the direct approach is, marketing should showcase how accessible your company is to the target audience.
If you still do not know where to start with your marketing campaign, V12 Strategies is here to help! V12 Strategies pride themselves on being innovative marketing leaders that use some of the best business technologies around. Marketing for businesses does not have to be a Disney fantasy. Likewise, if you want to have a successful marketing strategy reach out to V12 Strategies at 918-863-5856.
