Having a strong online presence is a great way to bring consumers to your website. However, if you don’t have the right tools, then you might have trouble getting traction on your website. Knowing the right steps for your SEO strategy is important, which is why we’ve created this step-by-step guide to generate a steady flow of organic traffic to your site. 

Understanding Your Performance

Before getting started on improving your site, it’s important to understand why your site isn’t getting any users in the first place. Figure out why your customers are coming to your website and why they want to buy from your website. Look at data from your website, such as your click-through rate (CTR) and how long users stay on your website for each session. This information can help you understand your weak points. Knowing what you should improve is critical for website optimization.

Keyword Research

Once you’ve gathered your data, you can now start searching with keywords to see what websites are popping up. This can give an idea into consumer trends and your target audience is interested in based on their search terms. Consumer trends are always changing, so it’s important to keep up to date. Conducting keyword research can also help you understand how your competitors are ranking compared to your own website. 

Analyze the Competition

This next step is crucial because it can give you insight into what you need to do to improve. Looking at things like how other websites are structured and how they advertise is important to generating traffic. Consider how they are pulling in their customers. Comparing your website to others can allow you to critique your own website. Figuring what works and what doesn’t can help you improve your website. 

Redefine Your Content

Once you’ve gathered all of your data, you can begin reworking your website and creating new content. Using buzzwords that are similar to the data that you’ve researched. Create links within your website to lead to other content or even find backlinks that can keep people on your page for longer. Take advantage of the knowledge that you’ve gained and push it towards creating a better, fresher website. 

Compare and Contrast 

Once your website has gained more traffic, compare it to how it was before. Understand which areas you need to improve and what you are already doing right. Then, keep going through the same steps until you have a steady flow of traffic coming in. Each time you go through this evaluation, you will get a better sense of what your audience is looking for and how to keep them on your site. It will also give you an insight on whether your SEO strategy is working or not.

Following these simple steps can guarantee that your website will improve with time, though it might take a while. At V12 strategies, we offer services that can improve your SEO for websites and improve your traffic flow. With almost 400 successful projects under our belts, we’re experts in the field of marketing and business technologies. For more information about our services or an online consultation, call us at (918)863-5856 or click here.