From its humble beginnings in the late nineties to its current dominating success, Netflix demonstrates that it is a master of promoting its content. Over the years, Netflix has adapted, improved, and managed to keep people interested. By analyzing its clever marketing plan, we can understand how Netflix changed the streaming industry. Here is how Netflix stands out:
User Experience is Always a Priority
One of the key attractions of Netflix and its marketing is that it is all about the customer. All companies care about customer experience but do not necessarily cater to their customers. Netflix redefines this area by creating content that is targeted towards certain age groups and sustaining that content for them. Because Netflix is always creating more content, they never run out of what their customers want. Content also varies by profile, so each customer gets a unique experience. By using desktop apps as well, Netflix can suggest similar content to keep customers coming back for more.
Another example of Netflix’s marketing approach is that the company can promote its own original content. Netflix’s original content is exclusive to the website, meaning that only users have access to it. The hype created by the original content makes it so that new subscribers want to join in and find out if the show is good or not. Then, the feedback that Netflix gets from its shows allows them to go back and create more of what they are looking for. It’s a never-ending cycle that will allow the company to last for a long time.
Another marketing example of Netflix’s approach is that its service is ad-free. Most streaming services have ad-free options that customers must pay for, but Netflix has always stuck to the idea that customers should be allowed to watch what they want, whenever they want, at the same price. Because of this approach, when Netflix did raise prices, customers didn’t complain as much because they were still getting the same service that they had always enjoyed.
Social Media Strategy
One strong asset of Netflix’s marketing plan is that the company uses social media. Netflix understands that social media is now a necessity. Therefore, their social media presence is strong. Because its social media accounts are so successful, Netflix listens closely to its audience. One example is how Netflix uses its Twitter account to use trends to get people talking about its service through replies and memes. It’s a great way to engage the audience and talk to people about why they love the service.
Netflix is at the forefront of streaming and its marketing strategies show that this company knows exactly what its audience is looking for. Analyzing this company’s success and tactics is a great way to learn how to promote your business at this level. At V12 Strategies, we understand how to market your company and gain a dedicated audience just like Netflix viewers. Our 20 years of experience has trained us to understand consumer trends as well as how to keep your customers coming back for more. We are problem solvers at heart, so we will work day and night to make sure that you gain the right tools to grow your audience. To learn more about our company, click here to see what services we can offer you today through our online consultation.