Marketing automation tools are absolutely necessary for your business during the digital age. There is so much innovation going on in the digital marketing realm, and these automation tools are extremely helpful. They are easy to use, provide in-depth analysis, and have numerous features that make any marketer’s life easier. Along with making marketing easier for businesses, these tools also increase efficiency and help measure digital marketing success. 

Automated marketing helps businesses run marketing processes smoothly and without any supervision. It is essential that you elect to use a marketing automation that is trustworthy. It is also important to note that there are a wide range of marketing automation tools that have many different functions. Below, there is a list of the top marketing automation tools in the industry. 

1. Ontraport

Ontraport is the preferred marketing automation tool for small to midsize businesses. Customer relationship management (CRM) is something that Ontraport specializes in. Ontraport can help your business organize and manage current customers while prospecting and finding leads for potential customers. 

Ontraport offers more digital marketing tools than just CRM. It provides thorough reporting and insights that give a full look at how successful your campaign was. Additionally, it has email marketing features and may create lead pages. 

2. Marketo

Marketo was recently acquired by Adobe Experience Cloud. This means that the tool has Adobe Analytics capabilities, which is one of the best analyzers of data in the automation industry. Adobe Target is also included with a Marketo subscription. Marketo is best for bigger businesses seeking to personalize the buying journey for customers. 

3. Omnisend

Omnisend is an extremely dynamic ecommerce automation tool. The Ominsend tool can send messages through many channels, like email and social media messengers. Facebook and WhatsApp are examples of platforms that Omnisend is compatible with. It is one of the best marketing automation tools for managing channels automatically. The email marketing and SMS marketing platform is known as one of the most effective automation tools. 

4. MailChimp

If you are looking to start an email marketing campaign, then MailChimp is the automation tool to use. It provides cutting-edge templates for businesses to send emails. Data analysis and performance evaluators are also featured for each email campaign you create using the tool. It is a proven email marketing automation tool that any business can use. 

5. Hootsuite

Hootsuite is a social media marketing automation tool that many businesses nationwide use. As social media continues to boom in popularity, it is necessary that businesses become involved on various social platforms. Hootsuite is designed specifically to automate the social media marketing process. 

Hootsuite has the ability to schedule content for your social media pages. It also allows you to observe how social media users speak about your business. So, if your company is active on social media, it would be wise to invest in a reliable tool like Hootsuite to lighten your workload and increase sales.

6. InfusionSoft

InfusionSoft by Keap is one of the top marketing automation tools for small businesses and entrepreneurs. It simplifies the process of communication between your business and your customers. It also produces potential leads. Overseeing CRM is one of the more beneficial features of InfusionSoft. This tool has been around for 20 years, and is a proven automation tool that offers a blend of many innovative features. 

V12 Strategies understands the importance of marketing automation tools. The goal of using such tools is to increase your revenue and engagement with customers while decreasing all the work that takes. Every business has to have some type of automation tool, especially smaller businesses that have smaller workforces. Visit our website for more information about how to optimize your business for the digital age.