According to Google Analytics, a bounce is a “single-page session on your site”. Now, what is a bounce rate? Bounce rates refer to the number of times consumers visit your website, stay on the same page/homepage, and then leave. It is preferable for your bounce rates to be low. High bounce rates are considered disappointing for any online website. 

A huge facet of digital marketing strategy involves increasing bounce rates. You want consumers to stay on your website longer and engage with your content. Keeping a consumer on your website makes them more likely to eventually make a purchase. Below, we have provided some reasons why certain websites have higher bounce rates than others. 

1. Your website’s title and headline are not relevant

The title page of your website should clearly describe what products and services your business has to offer. It is basic marketing; accurately promote your products at the top of the page and place the descriptions below. Your title tag should be appealing and communicate exactly what your website has to offer.

Do not mislead your potential customers by promoting something that is not present on your website. The meta description of your website should also pertain to the content on your site. The meta description is an HyperText Markup Language component of search engine optimization. It describes the content of your page. 

2. Loading page is slow

The speed and efficiency of your website has a major effect on how long the visitor will stay on your page. Google ranks websites on site speeds. Sites with slow loading speeds will be promoted less than sites with faster loading pages. Your website will not be prominently featured on Google if your loading page takes too long. Additionally, if your website has a slow-to-load page, visitors may decide to leave promptly. 

Nobody likes slow, buffering websites. You could have wonderful optimized content, but none of that matters because visitors cannot access your page quick enough. High bounce rates and slow-to-load pages usually correlate together. 

3. Content is not engaging enough

Your content should be high-quality and entice the visitor to make an action. Websites with high bounce rates usually have content that is not interesting enough for the consumer. Your site should have multiple aspects that spark intrigue and effectively gain the attention of your consumer. 

Content that is engaging is easy to read, informative, and includes a call-to-action. The call-to-action is an element that inspires the consumer to take an action, such as buy your product. If your content is not optimized to improve the customer’s experience, then they will likely bounce over to a different website.

4. Too many advertisements 

An abundance of ads and other pop-up elements on your site’s homepage will make a person want to bounce. Glitchy advertisements, links to online surveys, and constant email subscription sign up boxes can be very annoying to encounter when looking at a website. Of course, it is a reason as to why your business profits, but too much of it can cause your bounce rate to increase. Too many ads can cause the user experience of your potential customer to suffer. 

5. Your website is not accessible on mobile devices

Digital marketing is growing at an exponential rate thanks to mobile devices. Websites have traditionally been designed for desktops and laptops, but it is time to rethink that because of how prominent mobile is. If your website is not compatible on mobile, it will cause many users to leave your website immediately. 

V12 Strategies understands the importance of digital marketing and having an effective marketing strategy. Marketing in a business during the digital age does not have to be difficult, visit our website for more information and digital marketing solutions.