UX stands for “customer experience”. UX design and search engine optimization (SEO) work hand-in-hand, as they are both related and necessary aspects of your business’ marketing strategy. Online visitors are more likely to stay on the website and engage with the content featured on a website that prioritizes UX design. It affects how the visitor perceives you, and pages with decent UX designs rank higher than others on search engines.
If it helps visitors use your website, then it is UX design. SEO rankings are what give your website more exposure and UX design is the key to success. But what are other ways in which UX design has an effect on SEO and your business’ SEO strategy?
1. UX affects your page’s bounce rate, which affects SEO
Bounce rate refers to the percentage of online users that visit your website and then leave it. The quality of UX matters when determining how “sticky” your page is. If visitors do not want to stick around, it is obvious that the UX is mediocre to subpar.
Websites with poor web design usually have high bounce rates, which indirectly affects SEO. While bounce rates don’t directly affect SEO the factors that make a bounce rate higher or lower do affect organic rankings.
2. Page load times affect SEO
Loading speed of your website has an impact on SEO. Page loading speed is a key factor of most search engine’s page ranking systems. Additionally, it is a UX design feature that should not be overlooked. Online users today are impatient and want content to be fully loaded in seconds. If a page takes more than a couple of seconds to load, a visitor may leave the site promptly. This will increase your site’s bounce rate, and cause your search engine optimization to suffer.
3. How difficult or simple it is to navigate your website’s menus
Your website’s homepage should be designed thoughtfully, with large visible tabs and concise writing. The visitor should be able to find everything they need in the tabs of your website. The organization of your website’s menu affects SEO. Clean and efficient headers and menus will help your webpage’s SEO. Visitors that have a hard time finding out information on your website will move on to the next one. This UX design feature of your website is present on both desktop and mobile platforms.
4. Mobile should be optimized and responsive
Mobile SEO is a huge factor that is affected by UX design. Smartphones and mobile devices are the most popular way that people access websites. Optimizing your website to have fine UX design is important. Your website should work on any type of screen.
Having an efficient, organized mobile website or app is an important factor that has an effect on SEO. Google assesses each website’s mobile capabilities and the sites with better UX design are ranked higher than others. There are some key factors that can help your mobile website’s design. Having a prominent search bar, an effective “back” button, and easy-to-use filters and sorting options are some UX design factors that affect mobile SEO.
5. The way your website was coded matters.
This is a technical part of UX design that has a profound impact on your webpage’s SEO. UX designers should have some experience with coding, as it is a major factor that affects page ranking. Including clean code with proper tags will help bring your website’s URL to the top of search engine results. This is an underrated part of web design that directly affects.
V12 Strategies uses business technologies and proven marketing strategies to bring visitors to your online business. For more information about the importance of UX design and SEO strategies, please visit our website.