On-page search is something that all websites should have. It is a UX design tool that many online visitors appreciate because it helps them navigate your page. If they cannot find information and there is no bar to search for it, then the visitor will likely leave the website and venture to a different page. This will cause your bounce rate to increase and eventually cause your SEO results to suffer. 

Optimizing your on-site search will help elevate your SEO website results along with satisfying your online customers. Below, there are insightful tips that describe how to improve your on-site search in order to increase your organic page ranking. 

1. The search bar should be a prominent feature of your page’s design

Online users should not have to look all over your website for your page’s search bar. This “search” for the on-site search button will cause many visitors to exit your website. Instead, the search bar should be placed in a location that is relatively simple to find on your homepage. It should be placed at the top of the screen in an area that users’ eyes are drawn to. There should not be too many other boxes or options by the search bar. 

2. Results should be relevant

Users’ search queries should be answered with results that are relevant to the search. This is a given. The search feature should be able to deliver relevant results even if the user has not typed in a keyword. There is no excuse to have irrelevant information presented to your customer after they have searched. Using search means that they have interest in your business, and providing subpar, irrelevant results will dissuade them from using your site again. 

3. Include images/additional content in search results if possible

If you have a product or service for sale, it is recommended that you provide an image next to your user’s search results. There are situations where an image may not be relevant. In this scenario, it is ideal to place links or pieces of content along with the search results. 

Many people are visual learners that appreciate detailed images that give them an idea of what something looks like. The goal of SEO is to bring more visitors to your website. Providing images and extra content in the on-site search will ensure that people stay on your site and travel to it frequently.

4. Your on-site search should have fast loading times

Page loading speed is a key factor of SEO. In fact, it is one of the most crucial aspects of UX design that influence Google’s search engine page ranking. The search feature on your website is just as critical and should work quickly and efficiently. If your search function takes longer than a couple of seconds to load, many users will become frustrated and leave the site. Results should be delivered almost immediately. 

5. Incorporate predictive search into your on-site search mechanism

Predictive search is when the search engine provides result suggestions based on the letters users have typed in. This is a clever way to engage the user and make the search process quicker. This also gives the visitor indications of the services and products that your business has to offer.  

Your on-site search process will improve by adding predictive search to your system. It will cause people to make more relevant searches that will result in more relevant outcomes. This will drive more users to your website and cause your page to be ranked higher on search engines. 

V12 Strategies understands the importance of SEO for websites. Effective business technologies and proven digital marketing techniques separate V12 Strategies from the rest. Marketing is not magic, but with our team on your side, it just might seem to be.