Best SEO Tools for 2021


When searching for the best SEO tools for you and your company it can be easy to get carried away. There are many tools and resources out there to get the best results from SEOs or search engine optimization. Here are a few of the top SEO tools to use in 2021 to help your […]

Do’s and Don’ts of Using KPIs in Marketing

business man pushing KPI button, KPIs concept image

KPI stands for key performance indicators and is an essential part of today’s business world. KPIs use metrics to explain how well a business is performing. KPIs can be broken down into many different subcategories. Just about anything can be analyzed using a KPI and their results help shape how a strategy is formed. If […]

Content Writing 101: How SEO Can Take Your Content to the Next Level

content is king concept, content writing concept

  SEO, or search engine optimization, utilizes internet searches to improve accurate matches. With SEOs,  you can bring new traffic to your website and have your content attract a whole new audience. SEOs use keywords that you can place anywhere throughout an article that meets a user’s search. Properly used keywords through SEOs can increase […]

3 Marketing Lessons Businesses Can Learn From Disney Reboots

disney store that uses great marketing

With nostalgia being popular as ever, Disney reboots have found a way to make the past relevant again. Movies and shows have the ability to resonate with audiences and create lasting memories. Marketing should aim to have the same effect. From Aladdin to Lion King, here are 3 marketing lessons businesses can learn from Disney […]

5 KPIs Every Business Should Be Using in 2021 

KPIs or key performance indicator concept

A key performance indicator, or KPIs, is a great tool that identifies ways a company can improve. Also, KPIs redirect a company’s strategies to achieve the most success. KPIs encompass a broad range of data-driven metrics. With uses that span from sales to marketing to customer relations, KPIs have a lot of potential and are […]

B2B Marketing vs. B2C Marketing: What Is the Difference?

b2b marketing written in notebook next to graphics

B2B and B2C differ in practicality depending on your business’s marketing strategy and target audience. B2B marketing stands for business to business marketing. It refers to businesses that sell their products or services to other businesses. In contrast, B2C marketing’s main focus is on consumers and can be for anything a customer buys from shampoo […]

SEO for Beginners: What Are Do Follow Backlinks? How Do You Get Them?

seo analysis concept, seo strategy on board

Do-follow backlinks are referred to often when talking about SEO, or search engine optimization. Backlinking involves hyperlinking popular sites to your blog. When other sites reference your content, you receive backlinks. Link building from certain sites carries more weight than others depending on factors like authority and the location of the link on the page. […]

SEO Strategy Tips to Effectively Improve Customer Retention

SEO strategy concept written on notebook next to laptop and coffee

While employee retention is a focus for many companies, they also need to focus on retaining customers. Customer retention refers to the people who consistently pay your business for a product or service. You don’t want customers who shop with you once and then choose other options or competitors. A SEO strategy can help with […]

5 Tips to Identify Which KPIs Are Best for Your Business

KPIs or KPI (key performance indicator) concept picture, man writing on laptop to search for KPIs

KPIs, or key performance indicators, are resources that give insight into a specific area that can improve business. There are many different kinds of key performance indicators, ranging from client to sales, that can influence how a business operates. Key performance indicators give a statistic that is used to analyze how well a business is […]

The Impact of Age Demographics in Social Media Marketing

dices spelling social media marketing

Have you ever heard the phrase, “know your audience?” Like in most facets of life, this phrase applies to social media marketing. Social media marketing is as essential as ever because so many people use it on a daily basis. For some, it is their sole source of entertainment and news. Age demographics can help […]