Indexing is one of the foundations of SEO. Without Google’s index pages, searches would turn up nothing and the search engine would be blind. But what is indexing, how does it work, and why is it so important? Here is a very brief overview of how Google works: The search engine sends out bots (“crawlers”)…
We often take for granted how easy it can be to navigate online. Any inquiry we have can be easily solved by simply typing a few words into a Google search bar. Then the search engine works its magic to give us the answer we are looking for. Occasionally we need to perform multiple searches…
For many people, “Search Engine Optimization” means creating high level content with effective keywords, but not as many people think of images when they think of SEO. If you are leaving images out of your SEO practices, you are missing out on a lot of opportunities. SEO practices without using images is like having a…
What’s the first thing you do when researching a business online? If you are like most people, you probably look at a company’s reviews before anything else. No matter the industry, every business with a web presence will have customer reviews available online. And this is one of the main reasons why customer reviews are…