Brands always have to market their services on their websites. They may hire a copywriter to write a “services” page or other content describing who they are as a company. However, there are millions of competitors offering the same services to the same consumer market. That is why it is important for the company to stand out to catch the attention of potential leads.
In order for a brand to successfully build their consumer market, they need to have a reliable keyword research method for its website. Keywords are basically words that are searched frequently in search engines by online users. When these words are strategically embedded in the body of a text, they help the website stand out in these search results. This is called search engine optimization or SEO.
Because of how important researching keywords is to build SEO, many brands look for the most effective keyword search method. To do so, they may hire an SEO specialist to build their website’s online presence. However, the biggest mistake of many brands is to rely on one method. Why? The following are our reasons for how using multiple methods can boost your company’s SEO.
Missed Opportunities on More Keywords
There are billions of keywords being searched for on the internet. Using only one research method limits a company’s ability to explore more effective methods to retrieve these words. Exploring other methods allows brands to understand what keywords website users could be searching for. In other words, your website could be ranking on the first page of Google’s SERPs instead of its third page.
For example, Ubersuggest provides many possibilities of different longtail keywords. The way it works is that when a user types in a word related to their niche, suggestions appear in Ubersuggest. You can use these longtail keywords for your content to boost your SEO. Other tools that are beneficial for a website’s SEO are WebpageFX, Wikipedia, and Solution Comparison.
Moreover, when people commonly use one SEO keywords research method, the competition for those words is higher. When this happens, it is harder for users to access your website and its advertised services. However, looking for other methods that brands may not be using for SEO is an opportunity for low competition. When brands leverage these low competition keywords, they can gain more user activity on their websites.
Other Keyword Research Methods
It is also essential to think about forums where your brand’s niche is being discussed. This can include forums such as Tumblr, Reddit, and much more. You can find keywords in these discussions. Not only can crowdsourcing open the doors for more keyword research, but also analyzing how your competitors are gaining traction with their SEO strategy.
Your SEO specialist can analyze what they’re getting right so your brand can mimic their SEO practices. By doing so, your website can also gain more users to read your content and subscribe to your services. Moreover, you could research how to improve those same practices to build a better SEO strategy.
Finally, it is important to research what new keywords are being used and when seasonal keywords occur. Seasonal keywords are words that trend only for a certain time. For example, the word “Christmas” trends the most in December compared to other times of the year. Moreover, words such as “Omicron” did not start becoming searched online until the virus broke out in 2021. By researching these trends, your brand can leverage these keywords for better SEO for its website.