Google search engine results are a field of intense competition for the top spot of SEO rankings. SEO, or search engine optimization, is basically a strategy to stand out among other search results when users look up certain keywords. Keywords are words that marketers add within written content to improve the SEO of a company’s website. These keywords are what many people search for online related to the company’s niche. For example, if a company’s business is centered on designing custom software technology, people may search for words related to this niche.
The essential part of having a successful SEO strategy is its ability to gain more consumers to visit your website. By doing so, your brand has the chance to introduce itself to these new website visitors. They can navigate to your services page, read about your content, and potentially become a lead or a regular consumer of your business.
Because of the fact that SEO can allow for higher profit for your business, it is also essential to note any false notions about SEO. Doing so can protect your brand from making misguided steps. When this happens, your business can lose the opportunity to gain more leads and rank higher on Google’s search engine. The following are myths to watch out for when creating your SEO strategy.
“Long-Tail Keywords Are Not Important For SEO Content Strategy”
Abiding by this notion for your brand can prevent your company from gaining more profit. Why? Well, to define what a long-tail keyword is, it is basically about four words long that can pack a punch for your business. The number of people searching for “high-end HP laptop” for example will be smaller than those searching for “computer.” But, chances are people who are searching for the former are ready to buy that product. It is a specific word search.
If your company sells that product and you incorporate that keyword in your website content, chances are, you will rank higher on Google’s search results. If these users visit your brand’s website, they are very likely to buy that product if they are interested enough.
“It Does Not Matter Where I Place Keywords in a Blog Post”
Your webpage’s SEO can significantly improve by just placing your keywords in the blog’s title. The reason being is that on the search engine results page, consumers can see what they were searching for in your title. Therefore, they are more likely to navigate to your website and explore your brand. Additionally, Google’s algorithm will determine that your webpage is relevant to the search, thereby ranking it higher on Google.
“Writing The Same Keywords Many Times Increases SEO”
One of the worst SEO myths to believe is that bloggers can type the same keyword more than three to four times in a blog. For example, if your blog is about honey, and the keyword is “beehive,” it is best not to overuse this keyword. A safe rule of thumb is to type the same keyword three to four times maximum. Inserting “beehive” in a blog ten to fifteen times in a single blog post can actually harm your brand’s SEO. Google’s algorithm catches blog posts that practice keyword stuffing.
Keyword stuffing is a strategy that some bloggers do to try to rank higher on Google by writing keywords more than necessary. If Google catches a search result with too many keywords, your entire webpage could be banned from Google’s search engine results pages (SERPs). By avoiding this myth, your business can stay on Google’s SERPs.
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