Unless you have been living under a rock, then you are probably aware that LinkedIn has become one of the most powerful tools for business owners. So, too, has LinkedIn automation. What started as a social networking app for professionals to connect with others in their field has, in recent years, turned into a marketing powerhouse. While LinkedIn provides numerous tools and features that aid in establishing connections and increasing brand awareness, the ability to automate your business’s marketing strategies is perhaps the greatest benefit of using the app.
Essentially, LinkedIn automation refers to the practice of automating functions that you would typically do yourself, such as sending out connection requests and messaging prospects. There is only so much time in the day, and as a marketer, you know more than anyone that time is money. Therefore, automating your LinkedIn account can significantly increase connections, leads, and conversations, all without lifting a finger.
While there are many benefits of automating LinkedIn, there are also practices that you should avoid to maintain a positive presence on the social network. Read on to learn what you should refrain from doing when using LinkedIn automation.
Sending Spam Messages when Automating LinkedIn
Having the ability to automate messages is one of the most significant features of LinkedIn automation. Using this strategy, a business owner can create a constant flow of content, promotions, and follow-up messages to their audience without wasting valuable time. However, sending too many messages or spamming can deter prospective customers from your company. Instead, provide only relevant, personalized content at a rate that would not be seen as overwhelming. If not, you risk losing customers and harming your company’s image.
Choosing Pricey Services over LinkedIn Pricing
Business owners should avoid paying too much for automation and instead find a service that is cost-efficient while offering all the tools for success. Generally, LinkedIn pricing for automation ranges depending on the type of software that you choose to employ. Fortunately, various types of automation software are available. Many of these are affordable, even for small businesses or start-ups.
Being Too Sales-Oriented with
When using LinkedIn automation, the last thing you want to do is sound like a computer-generated bot. In fact, in most cases, cold, sales-driven messages often lead to the prospect unfollowing or blocking your account. Therefore, in order to build lasting relationships that result in conversions, you must provide content that clearly displays its value without being overly promotional.
Another thing to avoid when using LinkedIn automation is not having a clear objective. When you decide to add automation to your marketing strategy, you need to know precisely what you want to accomplish. As long as your automation plan adequately reflects your goals, your chances of efficiently and successfully acquiring new customers increase.
Finally, generic, lifeless messages are a guaranteed way to lose potential customers. It’s important to remember that the purpose of using LinkedIn’s automation services is increasing your business’ online presence positively. If a customer feels that they are just another name on a long list of contacts being targeted by a bot, they will lose respect for your company. More often than not, they may block your account. To avoid this, create messages that are meaningful, inspire connections, and leave your prospects with a good impression.
Learn More Tips for Effective Marketing Strategies at V12
As LinkedIn continues to grow, implementing strategically-planned and efficient automation practices becomes even more critical. Remember these tips for five things to avoid when using LinkedIn automation. We hope they help you and your business achieve the absolute highest chance of success.
At V12 Strategies, we aim to understand your unique marketing goals as we work to build a positive online presence for your business. Please visit our website to learn more about our services.