A few decades ago, in the stone age, all business marketing was conducted manually. While there may have been a team of people involved in a campaign, each individual did their part in bringing the ideas from conception to implementation—without the help of marketing software. As you can imagine, this archaic strategy for marketing required a lot of time. This time could have been spent on furthering the campaign and increasing the likelihood of success. 

In modern times, though we do not have flying cars, a new and improved method of marketing your business or brand exists automation marketing software. With such software, a business owner can carry out many of the typical marketing functions automatically, saving countless time and effort. 

However, in order to use marketing software effectively, you must first find the correct software for your unique needs. Continue reading to learn about the various types of marketing software, their specific purposes, and, ultimately, which type is best for your business. 

Email Marketing Software

A few years ago, marketing via email was considered a dying marketing strategy. Today, however, it is more alive than ever. You can quickly and directly reach out to prospects, and provide follow-ups, updates, and additional targeted content. The goal is to build relationships between customers and your brand. Email marketing software is a great way to regulate content quality while reaching every lead.

Some of the most popular automation email software include:

Social Media Marketing 

Though social media is a relatively new form of online marketing, it has quickly become one of the easiest and most effective ways of getting your products in front of consumers. What’s behind the massive success that countless businesses have experienced when using social media marketing? The answer is its ability to analyze audiences’ behavior directly. Utilizing this data, coupled with advanced social media marketing software, businesses can significantly improve how they present information to consumers. 

While there are many to choose from, the most notable social media marketing software include: 

Web Analytics

Your goal with any form of marketing is to drive potential consumers to your website to make purchases or subscribe. Therefore, it’s essential to have the software required to track visitors’ interactions on your website. Understanding your audiences’ interests as well as what made them leave your website can help reinvigorate your current marketing strategies for the future. 

Consider incorporating one of these web analytic software programs into your marketing strategies: 

All-Inclusive Marketing Automation 

Fortunately, if you do not know which of the three marketing strategies will work best for your business, there are marketing automation software programs that provide all-inclusive marketing solutions. While these advanced programs may seem daunting to those new to marketing, they can tremendously improve how you understand and interact with your audiences. 

Great examples of software for marketing automation include:

Elevate Your Business’ Online Presence with V12 Strategies

You’ve already accomplished the most challenging feat in creating your product and bringing it to market. Now, you need to utilize the proper marketing software to get your business in front of the audiences that need it today. After learning about the different types of marketing software available, we hope you have a better idea of which type will be best for your unique business. 

At V12 Strategies, we treat every business or brand as if it were our own. With our comprehensive marketing plans, you can guarantee an improved online presence that translates to increased traffic and sales. To learn more about our services, visit our website