In terms of today’s business climate, there is nothing quite as important or necessary as having a digital presence, whether it be through social media or a website. That’s why you want to make sure your website is mobile optimized. 

Think about a day out with friends. One of you asks what your group should get for lunch. You’ll look up restaurants near your location and a small list pops up. From there, Google often lists what type of cuisine you can expect and even offers their menu. You can find reviews, pictures, directions, and even a restaurant history, all with just a few clicks.

This is all possible because these websites are mobile optimized. They are providing the most important information right when you click on the site. 

Mobile optimization is the future of digital, online marketing, and it’s becoming easier to detect the health of your site and act accordingly. 

What Does it Mean for a Site to Have Mobile Optimization?

So what do we mean when we say “mobile optimization?” 

It’s more than just the site’s design. While it’s not exactly building the site from the ground up, you have to make sure the links all go to the right place, the site works across different devices seamlessly, and integrates with applications if necessary. 

Being mobile optimized means that the website will reformat itself to have larger navigation buttons, content that fits neatly and attractively on the page, and images that are in the right spots for the viewers. The area may be smaller, but, used wisely, it can be even more effective.  

Some good formatting elements include having touchpoints that are easy to hit with your thumb when you’re holding your phone and scrolling with one hand. This is crucial for “Click to Call” buttons, navigation, directions, and email forms. 

Take a Simple Mobile Friendly Test to Know How to Start

This may seem like a lot of programming, coding, and mobile marketing know-how that’s going way over your head. Don’t worry, you’re not starting from scratch. There are lots of websites like ManoByte and other mobile-optimization tools that can analyze your current website and determine how mobile-friendly it is. 

By assessing the website’s “health” using analytics on performance, SEO, mobile-friendliness, and security, these tests can determine where you might need some adjustments. Whether it’s page size, speeds, redirects, poor image or video formatting, font size, and so on, these tests will tell you and the team that’s building your site how they can make it better and more efficient for the mobile user!

1. Mobile Friendly is Not Enough

Mobile friendly does not equal mobile optimized. Just like the names suggest, while having a mobile friendly site is okay, it’s not built to work on that layout like mobile optimized content is. 

If your site isn’t simple, accessible, and even attractive, your customers might click off. That’s lost conversions and lost sales. 

2. Everyone’s Online

You’re online right now reading this post, right? By not providing a stable, working, and easily-navigated site, you’re neglecting a huge percentage of potential customers. By doing so, you’re making yourself less accessible. Social media is perhaps the greatest new marketing tool of our time. Use it wisely!

3. Land on Landing Pages

Your mobile site should clearly direct your viewers where to find information about you. It should also show how to contact you, and most importantly, how to buy from you. Having a clear design and an even clearer call to action, all wrapped up in a smooth and speedy connection, makes your site easy and enjoyable to navigate. If you only have a few seconds to make an impression and sell your product, make sure those seconds aren’t spend buffering or searching for a “Buy Now!” button. 

When it comes to your business, getting your product in front of your customers is one of the most important factors of your success. If your advertising isn’t reaching the right people or isn’t relatable to them, you’re losing customers and your brand isn’t growing. You need help, whether it’s website building, driving website traffic, maximizing your SEO, or copywriting. Visit http://v12strategies.com/ or contact one of the Marketing experts at V12 Business Strategies today!