How Spotify’s Marketing Strategy Has People Willing to Pay More for Spotify Premium

green background of four spotify logos with a smartphone displaying the spotify premium version app loaded on the screen

Spotify made its debut back in 2008, offering free, unlimited access to its massive catalog of over 50 million songs. The only downside was the intrusive audio ads that played between songs. Currently, Spotify has over 400 million users, including more than 182 million paying subscribers.  How did Spotify convince so many millions of people […]