Social Media: The Impact It has on Businesses

Smartphone opening Facebook next to "Social media"

The internet has greatly changed the way that businesses operate and communicate with their customers, especially when it comes to social media. Before social media and the internet existed, it was much harder for businesses to build an audience. They had to advertise through print sources and attend live events to showcase their product or […]

SEO Success: A Beginners Guide

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SEO can be one of the most efficient tools for a business to gain a higher ranking and exposure. Unfortunately, it is also a highly misunderstood and underused tool. Some people may think that SEO is too complicated, but this is far from the truth. The basics of SEO are quite straightforward and simple, but […]

Facebook Ads: How to Avoid and Fix Common Costly Mistakes

Woman's hands opening the Facebook app on a white iPhone.

Facebook is still going strong as one of the biggest social media platforms out there. With approximately 2.8 billion monthly users, business marketers have flocked to this platform in droves. You’re no different—you know you’ve got to get in on that action. You know that more eyes on your ads means more customers, but there […]

Why Mobile Friendly Websites Are Ranking Higher on SEO

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“Mobile-friendly” is a term used to identify websites that offer a better user experience to people who search the web using cell phones and tablets. These sites load fast and are optimized for both computer and mobile users. Most importantly, they rank the highest on search engines like Google. Why? Because mobile-friendliness improves organic traffic […]

Link Building for SEO: Beginner’s Guide 2021

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So, you’re looking for tips on how to get more traffic to your website. You’ve now seen the term “SEO” a million times, but you have no idea what SEO means. Allow this humble article to introduce you to the wonderful world of SEO Marketing. What Is SEO? SEO is short for Search Engine Optimization. […]