Why a Marketing Dashboard is Your Perfect CRM Tool

businessman on mobile tablet managing his marketing dashboard

To improve decision-making, marketing dashboards are primarily useful as a CRM tool. It is a helpful CRM tool that enables marketers to analyze trends and interpret data quickly. At a glance, you can see whether your marketing efforts are moving in the right direction. In addition, variables within customer relationship management change often, so keeping […]

How Spotify’s Marketing Strategy Has People Willing to Pay More for Spotify Premium

green background of four spotify logos with a smartphone displaying the spotify premium version app loaded on the screen

Spotify made its debut back in 2008, offering free, unlimited access to its massive catalog of over 50 million songs. The only downside was the intrusive audio ads that played between songs. Currently, Spotify has over 400 million users, including more than 182 million paying subscribers.  How did Spotify convince so many millions of people […]

3 Reasons Why Your Website Needs To Be Mobile Optimized in 2022

a woman is on a mobile optimized travel agency website on her smart phone device

In terms of today’s business climate, there is nothing quite as important or necessary as having a digital presence, whether it be through social media or a website. That’s why you want to make sure your website is mobile optimized.  Think about a day out with friends. One of you asks what your group should […]

Brand Exposure: Networking Tips That Will Bring Success

two people shake hands with an overlay of business professionals using digital networking tips to build relationships

When it comes to building your brand, there are few things more important and more effective than networking. You can advertise to investors, clients, and customers as much as you want, and that’s all well and good, but making yourself known among your industry is just as important.  There are plenty of different ways to […]

A World Without Social Media and How It Would Affect Marketing

person typing and responding to social media messages

Social media marketing has brought new dynamics to be dealt with by all. Parents are now monitoring digital content their children see closely. People are more open to the public eye with private thoughts through platforms such as Instagram. “Viral” is now a term in common use. People are using the internet to keep up with […]

Perfecting Target Audience: Choosing the Right Demographic

3d render of person shouting their message to the perfect target audience

So, you have a brand idea. You know the color scheme you want the advertising to be. The font is picked out for any print ads. You have decided where you want to market your product between print and digital media. The business plan is coming along, but who is it geared towards? What do […]