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Author Archives: JP De Silva

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UncategorizedBy JP De SilvaMay 16, 2023

03a220a807deaff9d3471c2f3784dbae

4440599fd3e92c2486cf30ba4303f524

UncategorizedBy JP De SilvaMay 16, 2023

03a220a807deaff9d3471c2f3784dbae

4440599fd3e92c2486cf30ba4303f524

UncategorizedBy JP De SilvaMay 13, 2023

03a220a807deaff9d3471c2f3784dbae

4440599fd3e92c2486cf30ba4303f524

UncategorizedBy JP De SilvaMay 13, 2023

03a220a807deaff9d3471c2f3784dbae

businessman on mobile tablet managing his marketing dashboard

Why a Marketing Dashboard is Your Perfect CRM Tool

MarketingBy JP De SilvaJuly 14, 2022Leave a comment

To improve decision-making, marketing dashboards are primarily useful as a CRM tool. It is a helpful CRM tool that enables marketers to analyze trends and interpret data quickly. At a glance, you can see whether your marketing efforts are moving in the right direction. In addition, variables within customer relationship management change often, so keeping…

green background of four spotify logos with a smartphone displaying the spotify premium version app loaded on the screen

How Spotify’s Marketing Strategy Has People Willing to Pay More for Spotify Premium

Marketing StrategyBy JP De SilvaJuly 7, 2022Leave a comment

Spotify made its debut back in 2008, offering free, unlimited access to its massive catalog of over 50 million songs. The only downside was the intrusive audio ads that played between songs. Currently, Spotify has over 400 million users, including more than 182 million paying subscribers.  How did Spotify convince so many millions of people…

a woman is on a mobile optimized travel agency website on her smart phone device

3 Reasons Why Your Website Needs To Be Mobile Optimized in 2022

MarketingBy JP De SilvaJune 23, 2022Leave a comment

In terms of today’s business climate, there is nothing quite as important or necessary as having a digital presence, whether it be through social media or a website. That’s why you want to make sure your website is mobile optimized.  Think about a day out with friends. One of you asks what your group should…

two people shake hands with an overlay of business professionals using digital networking tips to build relationships

Brand Exposure: Networking Tips That Will Bring Success

BrandingBy JP De SilvaJune 9, 2022Leave a comment

When it comes to building your brand, there are few things more important and more effective than networking. You can advertise to investors, clients, and customers as much as you want, and that’s all well and good, but making yourself known among your industry is just as important.  There are plenty of different ways to…

person typing and responding to social media messages

A World Without Social Media and How It Would Affect Marketing

Digital MarketingBy JP De SilvaMay 27, 2022Leave a comment

Social media marketing has brought new dynamics to be dealt with by all. Parents are now monitoring digital content their children see closely. People are more open to the public eye with private thoughts through platforms such as Instagram. “Viral” is now a term in common use. People are using the internet to keep up with…

3d render of person shouting their message to the perfect target audience

Perfecting Target Audience: Choosing the Right Demographic

Marketing StrategyBy JP De SilvaMay 20, 2022Leave a comment

So, you have a brand idea. You know the color scheme you want the advertising to be. The font is picked out for any print ads. You have decided where you want to market your product between print and digital media. The business plan is coming along, but who is it geared towards? What do…

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