How Spotify Is Growing Their Userbase with Marketing
Anyone above the age of 30 likely remembers music downloading services such as Limewire. If someone could not purchase a CD they went to a trusted source for this golden nugget. Limewire and others similar to the brand were notorious for downloading any and all music directly onto a compact disc. Enter: the mixed CD. […]
SE-No’s: How Not to Do Your SEO Writing
Do you wonder how articles make it to the top of your Google searches? Have you searched multiple websites to recieve the same search results? First, it seems like a science to perfect the digital marketing craft. Not only the fonts to use for wording or the color scheme. Also, what keywords are used? How […]
Apply These 6 Secret Techniques To Improve Generating Leads
As a business or brand owner, you are probably already aware of the importance of generating quality leads. Without proper marketing strategies in place, you risk failing to get your product or service in front of the consumers who are most likely to make a purchase. Fortunately, there are several viable methods for generating leads […]
What is a CRM and Why Do You Need One
Every business owner needs a way of managing customer relationships. For your company to thrive, you need to ensure that your customers are happy with your business. Also, if a customer reports a negative experience, you need a way to address their complaints. By using CRM (Customer Relationship Management) software, you can track every interaction […]
Increase Your Income 10x By Using A Marketing Dashboard
Wouldn’t it be nice to be able to see all of your marketing data in one easy-to-access location? By incorporating marketing dashboards, businesses can track every aspect of their campaign, while saving countless hours of data entry. Gone are the days of wasting valuable time manually documenting KPIs and other metrics. Today, with a marketing […]
Avoid These Common LinkedIn Mistakes
Soon after Linkedin emerged, business owners used the opportunity to expand their marketing campaigns. Today, LinkedIn is one of the best ways of getting your business in front of larger audiences. There are many benefits that come with marketing with LinkedIn. However, there are several things that businesses should avoid to maintain a positive presence […]
Why Using Marketing Analytics Is so Important
If you are a business owner with online operations, you understand the importance of using analytics to measure your marketing campaign’s performance. Without marketing analytics, there would be no way of knowing whether your marketing efforts are effective. When it comes to business marketing, the process of planning and implementing a campaign can take months […]
Using Reputation Management to Your Advantage
Whether you are a new or long-time business owner, implementing reputation management practices can work wonders for your online presence. For businesses that depend entirely on online traffic in order to meet and grow sales, a positive reputation is not only desirable but crucial for continued success. However, regardless of physical or virtual structure, every […]
Finding the Right Marketing Software for your Business
A few decades ago, in the stone age, all business marketing was conducted manually. While there may have been a team of people involved in a campaign, each individual did their part in bringing the ideas from conception to implementation—without the help of marketing software. As you can imagine, this archaic strategy for marketing required […]
5 Things to Avoid when Using LinkedIn Automation
Unless you have been living under a rock, then you are probably aware that LinkedIn has become one of the most powerful tools for business owners. So, too, has LinkedIn automation. What started as a social networking app for professionals to connect with others in their field has, in recent years, turned into a marketing […]