Any brand needs to be able to effectively build their consumer market. Doing so boosts its business profits, and customers spread the word about the brand. However, outshining other brands that offer similar services is no easy task. Much effort needs to be placed in the brand’s marketing strategy. Part of that strategy involves optimizing…
Google search engine results are a field of intense competition for the top spot of SEO rankings. SEO, or search engine optimization, is basically a strategy to stand out among other search results when users look up certain keywords. Keywords are words that marketers add within written content to improve the SEO of a company’s…
Brands always have to market their services on their websites. They may hire a copywriter to write a “services” page or other content describing who they are as a company. However, there are millions of competitors offering the same services to the same consumer market. That is why it is important for the company to…
One of the most active and dynamic social media outlets in the world is Instagram. Since 2010, Instagram has been a platform for billions of users to share photos of an endless amount of places, people and much more. Additionally, the social media giant has evolved to enable users to post videos or reels. Doing…
Indexing is one of the foundations of SEO. Without Google’s index pages, searches would turn up nothing and the search engine would be blind. But what is indexing, how does it work, and why is it so important? Here is a very brief overview of how Google works: The search engine sends out bots (“crawlers”)…
We often take for granted how easy it can be to navigate online. Any inquiry we have can be easily solved by simply typing a few words into a Google search bar. Then the search engine works its magic to give us the answer we are looking for. Occasionally we need to perform multiple searches…
For many people, “Search Engine Optimization” means creating high level content with effective keywords, but not as many people think of images when they think of SEO. If you are leaving images out of your SEO practices, you are missing out on a lot of opportunities. SEO practices without using images is like having a…
What’s the first thing you do when researching a business online? If you are like most people, you probably look at a company’s reviews before anything else. No matter the industry, every business with a web presence will have customer reviews available online. And this is one of the main reasons why customer reviews are…
On-page search is something that all websites should have. It is a UX design tool that many online visitors appreciate because it helps them navigate your page. If they cannot find information and there is no bar to search for it, then the visitor will likely leave the website and venture to a different page.…
UX stands for “customer experience”. UX design and search engine optimization (SEO) work hand-in-hand, as they are both related and necessary aspects of your business’ marketing strategy. Online visitors are more likely to stay on the website and engage with the content featured on a website that prioritizes UX design. It affects how the visitor…