How the Kaizen Method Can Help You Improve Your Marketing Strategy

marketing strategy

The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is […]

How Netflix Is Taking Personalized Marketing to the Next Level


Netflix is one of the world’s largest video streaming markets, with about 214 million paid subscriptions in more than 190 nations around the globe. With a subscription count that high, you would be safe to assume that this company provides their customers with personalized experiences. In fact, Netflix does an excellent job with personalized marketing, […]

Marketing 101: What are the Main Causes Behind High Bounce Rates?

bounce rate

According to Google Analytics, a bounce is a “single-page session on your site”. Now, what is a bounce rate? Bounce rates refer to the number of times consumers visit your website, stay on the same page/homepage, and then leave. It is preferable for your bounce rates to be low. High bounce rates are considered disappointing […]

5 Must-Avoid Mistakes When Building a Landing Page

Landing page interface

What is a landing page? A landing page is where an online user will “land” after clicking a link that your business dispersed digitally. Landing pages, unlike normal webpages, have a single purpose and offer one thing. They should have a clear call-to-action, along with a clean template and concise copywriting. Because they offer a […]

6 Marketing Automation Tools that Every Business Needs

Marketing automation

Marketing automation tools are absolutely necessary for your business during the digital age. There is so much innovation going on in the digital marketing realm, and these automation tools are extremely helpful. They are easy to use, provide in-depth analysis, and have numerous features that make any marketer’s life easier. Along with making marketing easier […]

5 Tips To Deal with Haters on Social Media

Social Media

Social media has skyrocketed in popularity over the past decade. Billions all over the world use some type of social media on a daily basis. Unfortunately, not every person on social media will be polite. There are many users who view social media as a way to insult and belittle others without having to have […]

3 Reasons Why You Need To Advertise With Videos and 3 Tips To Do It

advertising videos or marketing videos concept image

Video ads are the most effective forms of content in the digital age and marketing. It is the most personal way for a business to engage with a customer. In fact, people cannot get enough of visual content, and videos garner the most attention.  A marketing strategy that involves an abundance of intriguing video content […]

Facebook Chatbots for Marketing: Beginner’s Guide

apps like Facebook, messenger and more on iPhone

Facebook is one of the largest companies in the world. One of the reasons behind its success is that Facebook understands the importance of technology in our society. In fact, they have begun turning to technology over humans by introducing and showcasing chatbots on their site.  A chatbot is an AI-powered software that has automated […]

SEO for Beginners: 5 Tips to Optimize Your Business’ Facebook Page

Facebook logo

Search engine optimization (SEO) is a tool that all types of businesses use to improve quantity and quality of site visibility on search engines. Essentially, SEO makes you pop up at the top of search engines, such as Google. Also, we can use SEO to keep your business’ Facebook page at the top of the […]

Top 10 KPIs to Improve Social Media Engagement

KPI bubble text with a green background

Key performance indicators (KPIs) enable us to measure the success of a business’ social media campaign. KPIs are a good tool to quantify the progress of a specific key business objective. From the point of view of a business, engagement with consumers is the first priority on social media. KPIs are excellent indicators that reveal […]