Content Writing 101: How SEO Can Take Your Content to the Next Level

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  SEO, or search engine optimization, utilizes internet searches to improve accurate matches. With SEOs,  you can bring new traffic to your website and have your content attract a whole new audience. SEOs use keywords that you can place anywhere throughout an article that meets a user’s search. Properly used keywords through SEOs can increase […]

3 Marketing Lessons Businesses Can Learn From Disney Reboots

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With nostalgia being popular as ever, Disney reboots have found a way to make the past relevant again. Movies and shows have the ability to resonate with audiences and create lasting memories. Marketing should aim to have the same effect. From Aladdin to Lion King, here are 3 marketing lessons businesses can learn from Disney […]

5 KPIs Every Business Should Be Using in 2021 

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A key performance indicator, or KPIs, is a great tool that identifies ways a company can improve. Also, KPIs redirect a company’s strategies to achieve the most success. KPIs encompass a broad range of data-driven metrics. With uses that span from sales to marketing to customer relations, KPIs have a lot of potential and are […]

B2B Marketing vs. B2C Marketing: What Is the Difference?

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B2B and B2C differ in practicality depending on your business’s marketing strategy and target audience. B2B marketing stands for business to business marketing. It refers to businesses that sell their products or services to other businesses. In contrast, B2C marketing’s main focus is on consumers and can be for anything a customer buys from shampoo […]

SEO for Beginners: What Are Do Follow Backlinks? How Do You Get Them?

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Do-follow backlinks are referred to often when talking about SEO, or search engine optimization. Backlinking involves hyperlinking popular sites to your blog. When other sites reference your content, you receive backlinks. Link building from certain sites carries more weight than others depending on factors like authority and the location of the link on the page. […]

SEO Strategy Tips to Effectively Improve Customer Retention

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While employee retention is a focus for many companies, they also need to focus on retaining customers. Customer retention refers to the people who consistently pay your business for a product or service. You don’t want customers who shop with you once and then choose other options or competitors. A SEO strategy can help with […]

5 Tips to Identify Which KPIs Are Best for Your Business

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KPIs, or key performance indicators, are resources that give insight into a specific area that can improve business. There are many different kinds of key performance indicators, ranging from client to sales, that can influence how a business operates. Key performance indicators give a statistic that is used to analyze how well a business is […]

The Impact of Age Demographics in Social Media Marketing

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Have you ever heard the phrase, “know your audience?” Like in most facets of life, this phrase applies to social media marketing. Social media marketing is as essential as ever because so many people use it on a daily basis. For some, it is their sole source of entertainment and news. Age demographics can help […]

Marketing KPIs: What Are They? What Are Their Benefits for Businesses?

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Marketing KPIs are key performance indicators that help improve and identify the cause of performance. If you are concerned about business and market growth, they can help identify why and how a business is acting the way it is. Using this same strategy, marketing KPIs can also be essential in incorporating a new campaign to […]