To improve decision-making, marketing dashboards are primarily useful as a CRM tool. It is a helpful CRM tool that enables marketers to analyze trends and interpret data quickly. At a glance, you can see whether your marketing efforts are moving in the right direction. In addition, variables within customer relationship management change often, so keeping…
Spotify made its debut back in 2008, offering free, unlimited access to its massive catalog of over 50 million songs. The only downside was the intrusive audio ads that played between songs. Currently, Spotify has over 400 million users, including more than 182 million paying subscribers. How did Spotify convince so many millions of people…
In terms of today’s business climate, there is nothing quite as important or necessary as having a digital presence, whether it be through social media or a website. That’s why you want to make sure your website is mobile optimized. Think about a day out with friends. One of you asks what your group should…
When it comes to building your brand, there are few things more important and more effective than networking. You can advertise to investors, clients, and customers as much as you want, and that’s all well and good, but making yourself known among your industry is just as important. There are plenty of different ways to…
Social media marketing has brought new dynamics to be dealt with by all. Parents are now monitoring digital content their children see closely. People are more open to the public eye with private thoughts through platforms such as Instagram. “Viral” is now a term in common use. People are using the internet to keep up with…
So, you have a brand idea. You know the color scheme you want the advertising to be. The font is picked out for any print ads. You have decided where you want to market your product between print and digital media. The business plan is coming along, but who is it geared towards? What do…
Anyone above the age of 30 likely remembers music downloading services such as Limewire. If someone could not purchase a CD they went to a trusted source for this golden nugget. Limewire and others similar to the brand were notorious for downloading any and all music directly onto a compact disc. Enter: the mixed CD.…
Do you wonder how articles make it to the top of your Google searches? Have you searched multiple websites to recieve the same search results? First, it seems like a science to perfect the digital marketing craft. Not only the fonts to use for wording or the color scheme. Also, what keywords are used? How…
As a business or brand owner, you are probably already aware of the importance of generating quality leads. Without proper marketing strategies in place, you risk failing to get your product or service in front of the consumers who are most likely to make a purchase. Fortunately, there are several viable methods for generating leads…
Every business owner needs a way of managing customer relationships. For your company to thrive, you need to ensure that your customers are happy with your business. Also, if a customer reports a negative experience, you need a way to address their complaints. By using CRM (Customer Relationship Management) software, you can track every interaction…
Wouldn’t it be nice to be able to see all of your marketing data in one easy-to-access location? By incorporating marketing dashboards, businesses can track every aspect of their campaign, while saving countless hours of data entry. Gone are the days of wasting valuable time manually documenting KPIs and other metrics. Today, with a marketing…
Soon after Linkedin emerged, business owners used the opportunity to expand their marketing campaigns. Today, LinkedIn is one of the best ways of getting your business in front of larger audiences. There are many benefits that come with marketing with LinkedIn. However, there are several things that businesses should avoid to maintain a positive presence…
If you are a business owner with online operations, you understand the importance of using analytics to measure your marketing campaign’s performance. Without marketing analytics, there would be no way of knowing whether your marketing efforts are effective. When it comes to business marketing, the process of planning and implementing a campaign can take months…
Whether you are a new or long-time business owner, implementing reputation management practices can work wonders for your online presence. For businesses that depend entirely on online traffic in order to meet and grow sales, a positive reputation is not only desirable but crucial for continued success. However, regardless of physical or virtual structure, every…
A few decades ago, in the stone age, all business marketing was conducted manually. While there may have been a team of people involved in a campaign, each individual did their part in bringing the ideas from conception to implementation—without the help of marketing software. As you can imagine, this archaic strategy for marketing required…
Unless you have been living under a rock, then you are probably aware that LinkedIn has become one of the most powerful tools for business owners. So, too, has LinkedIn automation. What started as a social networking app for professionals to connect with others in their field has, in recent years, turned into a marketing…
Any brand needs to be able to effectively build their consumer market. Doing so boosts its business profits, and customers spread the word about the brand. However, outshining other brands that offer similar services is no easy task. Much effort needs to be placed in the brand’s marketing strategy. Part of that strategy involves optimizing…
Google search engine results are a field of intense competition for the top spot of SEO rankings. SEO, or search engine optimization, is basically a strategy to stand out among other search results when users look up certain keywords. Keywords are words that marketers add within written content to improve the SEO of a company’s…
Brands always have to market their services on their websites. They may hire a copywriter to write a “services” page or other content describing who they are as a company. However, there are millions of competitors offering the same services to the same consumer market. That is why it is important for the company to…
One of the most active and dynamic social media outlets in the world is Instagram. Since 2010, Instagram has been a platform for billions of users to share photos of an endless amount of places, people and much more. Additionally, the social media giant has evolved to enable users to post videos or reels. Doing…
Indexing is one of the foundations of SEO. Without Google’s index pages, searches would turn up nothing and the search engine would be blind. But what is indexing, how does it work, and why is it so important? Here is a very brief overview of how Google works: The search engine sends out bots (“crawlers”)…
We often take for granted how easy it can be to navigate online. Any inquiry we have can be easily solved by simply typing a few words into a Google search bar. Then the search engine works its magic to give us the answer we are looking for. Occasionally we need to perform multiple searches…
For many people, “Search Engine Optimization” means creating high level content with effective keywords, but not as many people think of images when they think of SEO. If you are leaving images out of your SEO practices, you are missing out on a lot of opportunities. SEO practices without using images is like having a…
What’s the first thing you do when researching a business online? If you are like most people, you probably look at a company’s reviews before anything else. No matter the industry, every business with a web presence will have customer reviews available online. And this is one of the main reasons why customer reviews are…
On-page search is something that all websites should have. It is a UX design tool that many online visitors appreciate because it helps them navigate your page. If they cannot find information and there is no bar to search for it, then the visitor will likely leave the website and venture to a different page.…
UX stands for “customer experience”. UX design and search engine optimization (SEO) work hand-in-hand, as they are both related and necessary aspects of your business’ marketing strategy. Online visitors are more likely to stay on the website and engage with the content featured on a website that prioritizes UX design. It affects how the visitor…
The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is…
Netflix is one of the world’s largest video streaming markets, with about 214 million paid subscriptions in more than 190 nations around the globe. With a subscription count that high, you would be safe to assume that this company provides their customers with personalized experiences. In fact, Netflix does an excellent job with personalized marketing,…
According to Google Analytics, a bounce is a “single-page session on your site”. Now, what is a bounce rate? Bounce rates refer to the number of times consumers visit your website, stay on the same page/homepage, and then leave. It is preferable for your bounce rates to be low. High bounce rates are considered disappointing…
What is a landing page? A landing page is where an online user will “land” after clicking a link that your business dispersed digitally. Landing pages, unlike normal webpages, have a single purpose and offer one thing. They should have a clear call-to-action, along with a clean template and concise copywriting. Because they offer a…
Marketing automation tools are absolutely necessary for your business during the digital age. There is so much innovation going on in the digital marketing realm, and these automation tools are extremely helpful. They are easy to use, provide in-depth analysis, and have numerous features that make any marketer’s life easier. Along with making marketing easier…
Social media has skyrocketed in popularity over the past decade. Billions all over the world use some type of social media on a daily basis. Unfortunately, not every person on social media will be polite. There are many users who view social media as a way to insult and belittle others without having to have…
Video ads are the most effective forms of content in the digital age and marketing. It is the most personal way for a business to engage with a customer. In fact, people cannot get enough of visual content, and videos garner the most attention. A marketing strategy that involves an abundance of intriguing video content…
Facebook is one of the largest companies in the world. One of the reasons behind its success is that Facebook understands the importance of technology in our society. In fact, they have begun turning to technology over humans by introducing and showcasing chatbots on their site. A chatbot is an AI-powered software that has automated…
Search engine optimization (SEO) is a tool that all types of businesses use to improve quantity and quality of site visibility on search engines. Essentially, SEO makes you pop up at the top of search engines, such as Google. Also, we can use SEO to keep your business’ Facebook page at the top of the…
Key performance indicators (KPIs) enable us to measure the success of a business’ social media campaign. KPIs are a good tool to quantify the progress of a specific key business objective. From the point of view of a business, engagement with consumers is the first priority on social media. KPIs are excellent indicators that reveal…
From its humble beginnings in the late nineties to its current dominating success, Netflix demonstrates that it is a master of promoting its content. Over the years, Netflix has adapted, improved, and managed to keep people interested. By analyzing its clever marketing plan, we can understand how Netflix changed the streaming industry. Here is how…
Having a strong online presence is a great way to bring consumers to your website. However, if you don’t have the right tools, then you might have trouble getting traction on your website. Knowing the right steps for your SEO strategy is important, which is why we’ve created this step-by-step guide to generate a steady…
Everyone is on the internet now, interacting and talking about a variety of topics. For businesses, implementing a social media strategy using search engine optimization (SEO) can be a great way to increase website traffic. Sometimes, social media can be hit or miss. Therefore, it is important to look at influencers who are successfully promoting…
When it comes to running a website, the hardest part can be getting people to actually find yours. While paying for advertisements can be somewhat helpful, gathering data on what your customers are looking for can bring more organic traffic to your website. Using an SEO strategy can be a great way to understand consumer…
Low website traffic is frustrating because hard work can feel like time wasted. Designing a website for your company’s brand can be a huge challenge so you want as many people as possible to see it. Finding the cause of low website traffic may not be as challenging as you think. It may be something…
LinkedIn is a popular social media page that people use to make professional connections. It is also a great asset to help grow your business. Businesses should not overlook LinkedIn as part of their social media marketing strategy. Here are a few tips on how you can use LinkedIn to improve your business and marketing…
Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to…
SEO, or search engine optimization, is an excellent tool to increase product searches that often goes underutilized. SEOs work by using specific keywords to increase visits to a website. In the world of Amazon, this can be a great tool to help your product expand to a new audience or launch a product with great…
When searching for the best SEO tools for you and your company it can be easy to get carried away. There are many tools and resources out there to get the best results from SEOs or search engine optimization. Here are a few of the top SEO tools to use in 2021 to help your…
KPI stands for key performance indicators and is an essential part of today’s business world. KPIs use metrics to explain how well a business is performing. KPIs can be broken down into many different subcategories. Just about anything can be analyzed using a KPI and their results help shape how a strategy is formed. If…
SEO, or search engine optimization, utilizes internet searches to improve accurate matches. With SEOs, you can bring new traffic to your website and have your content attract a whole new audience. SEOs use keywords that you can place anywhere throughout an article that meets a user’s search. Properly used keywords through SEOs can increase…
With nostalgia being popular as ever, Disney reboots have found a way to make the past relevant again. Movies and shows have the ability to resonate with audiences and create lasting memories. Marketing should aim to have the same effect. From Aladdin to Lion King, here are 3 marketing lessons businesses can learn from Disney…
A key performance indicator, or KPIs, is a great tool that identifies ways a company can improve. Also, KPIs redirect a company’s strategies to achieve the most success. KPIs encompass a broad range of data-driven metrics. With uses that span from sales to marketing to customer relations, KPIs have a lot of potential and are…
B2B and B2C differ in practicality depending on your business’s marketing strategy and target audience. B2B marketing stands for business to business marketing. It refers to businesses that sell their products or services to other businesses. In contrast, B2C marketing’s main focus is on consumers and can be for anything a customer buys from shampoo…
Do-follow backlinks are referred to often when talking about SEO, or search engine optimization. Backlinking involves hyperlinking popular sites to your blog. When other sites reference your content, you receive backlinks. Link building from certain sites carries more weight than others depending on factors like authority and the location of the link on the page.…
While employee retention is a focus for many companies, they also need to focus on retaining customers. Customer retention refers to the people who consistently pay your business for a product or service. You don’t want customers who shop with you once and then choose other options or competitors. A SEO strategy can help with…
KPIs, or key performance indicators, are resources that give insight into a specific area that can improve business. There are many different kinds of key performance indicators, ranging from client to sales, that can influence how a business operates. Key performance indicators give a statistic that is used to analyze how well a business is…
Have you ever heard the phrase, “know your audience?” Like in most facets of life, this phrase applies to social media marketing. Social media marketing is as essential as ever because so many people use it on a daily basis. For some, it is their sole source of entertainment and news. Age demographics can help…
Marketing KPIs are key performance indicators that help improve and identify the cause of performance. If you are concerned about business and market growth, they can help identify why and how a business is acting the way it is. Using this same strategy, marketing KPIs can also be essential in incorporating a new campaign to…
If you are familiar with The Queen’s Gambit, there are a few business strategies you can take away that will help with your business strategy. The Queen’s Gambit is a Netflix show about a young chess prodigy in the Cold War Era. With the rise of the show, there has been a rise in chess’s…
Social media is a valuable tool when it comes to starting and growing a business. It is one of the most efficient ways to get the word out about a launch or spread the word about products and services offered. When considering social media avenues, many companies only go the route of Facebook, but there…
Creating the best possible website for your business involves many moving parts, such as a well-done landing page, proper information, chatbots, contact forms, and more. One part of a website that can be incredibly beneficial, but is often not included, is a blog. Blogs can do wonders for your website. Here are some reasons below…
The internet has greatly changed the way that businesses operate and communicate with their customers, especially when it comes to social media. Before social media and the internet existed, it was much harder for businesses to build an audience. They had to advertise through print sources and attend live events to showcase their product or…
SEO can be one of the most efficient tools for a business to gain a higher ranking and exposure. Unfortunately, it is also a highly misunderstood and underused tool. Some people may think that SEO is too complicated, but this is far from the truth. The basics of SEO are quite straightforward and simple, but…
Facebook is still going strong as one of the biggest social media platforms out there. With approximately 2.8 billion monthly users, business marketers have flocked to this platform in droves. You’re no different—you know you’ve got to get in on that action. You know that more eyes on your ads means more customers, but there…
“Mobile-friendly” is a term used to identify websites that offer a better user experience to people who search the web using cell phones and tablets. These sites load fast and are optimized for both computer and mobile users. Most importantly, they rank the highest on search engines like Google. Why? Because mobile-friendliness improves organic traffic…
So, you’re looking for tips on how to get more traffic to your website. You’ve now seen the term “SEO” a million times, but you have no idea what SEO means. Allow this humble article to introduce you to the wonderful world of SEO Marketing. What Is SEO? SEO is short for Search Engine Optimization.…
Good business marketing is consistent and clear. As we continue headfirst into 2021, here are the top five marketing mistakes to avoid at all costs. 5) Using Outdated Marketing Strategies It’s 2021, and there’s no need to include printed materials in your marketing strategy. That is, unless your target audience can remember the last time…
Business has changed a lot over the past few years, and even over the past few months. One thing has not changed, however. You still have to be diligent about obtaining leads for your business. Lead generation can be an overwhelming process. With the proper lead generation strategies, though, you can foster those leads to…
Advertising is a forever-changing game. Not that many years ago, you could rely solely on traditional advertising. Billboards, newspaper ads, and radio advertisements ruled the ad space. Things are quite different, now. The online marketplace is gigantic. In order to stay afloat, you will also have to stand out from thousands of online businesses through…
You have been preparing your business for months, maybe even years, and it is finally time to launch your business. Before launch, however, you want to promote your business so that the launch is lucrative and successful. What do you do? To have a successful pre-launch promotion, you need to know how to promote your…
If you are new to social media marketing, you may feel overwhelmed or bombarded by information, especially if you are new to social media in general. From choosing the right channels to deciding on content, building a social media marketing strategy can be difficult. For this reason, we have created this article on building the…
Why are luxury brands not marketing on Amazon? There’s a few good reasons why. Retail giants such as Walmart and Amazon have gained access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands that remain far away from the retail world as possible. Many brands and retailers…
It may seem like a luxury spa wouldn’t have to do much marketing at all. As long as their target audience know the location and what they had to offer, that would be plenty to lure potential guests throughout the year. A good company will always need to have a strong and ongoing marketing strategy…
For this month’s marketing analysis, we’d like to put the spotlight on Ferrari. The Ferrari brand has been around since 1947 when this world-class Sports Car manufacturer was founded by Enzo Ferrari. It remains a world leader in luxury sports car brands because of their focus on quality engineering and impressive design. Ferrari’s successful marketing…
Your branding strategy is crucial! Being part of a brand means working towards a common goal of success. Sometimes discovering success is easier said than done. Finding common success factors can put you one step closer to achieving your goal. While your brand may have a few factors implemented, it is a combination of factors…
If you ask a search engine optimization (SEO) specialist why a site should be optimized, he/she may give you quite a complex answer. Why? SEO is comprised of so many things that it is tough to come up with a simple answer and provide numerous suggestions. Keeping the answering part aside, oftentimes, most teams lack…
The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market. There are some businesses are able to stay updated…
The best marketing tools are crucial if you want your business to grow and scale faster. Nevertheless, the online realm is crowded with so many marketing tools that it becomes hard to know where to start. Every new tool that you adopt requires the investment of a particular amount of time apart from money. Therefore,…
Instagram isn’t just a place for people to share images of your cute fur babies, or family activities. If there is one less known fact about Instagram, it would be how powerful of a marketing tool it is. With more than 1 billion active users across the world, Instagram is a marketing haven for businesses…
Ever wondered why the top blogs like Huffington Post, Evernote, and others do so well yet yours seems to stagnate or progress at a slow speed? The reality is, these blogs have a winning formula that you possibly don’t. In today’s golden age of content marketing, only businesses with cutting-edge strategies and techniques are guaranteed…
Imagine browsing on your social media pages, ad-free! You get to surf the Internet with no ads, use social media platforms without sponsored content or any adverts. Sounds great, doesn’t it? To the consumer tired of nagging popup ads, life without ads would, without a doubt, appear perfect. On the flip side, it would be taxing…
Social media has had tremendous growth in the past couple of years! Twitter, Facebook, and Instagram are abundant for marketing opportunities with brands and businesses. With more than a billion users monthly, it is easy to see why brands and marketers are scrambling to get the lion’s share of the marketing cake and grow their…
Google has been the undisputed leader in the world of online marketing for many years. Every company wants to get to the top of their search engine results with a go to marketing strategy. This means that with every change the search engine giant makes to their algorithm, marketing teams have to start over again…
A perfect marketing strategy may seem like an impossible dream. Even for those who have years of experience in the field. Do you currently have a failing marketing strategy? If your strategy isn’t giving you the results your company deserves, it could be time to debug your marketing plans. And, fix the errors so that…
Is it possible for the largest lender in the world to be simply an international bank? With more than $1.9 trillion assets, and not be a global bank? Yes, it is. The Industrial and Commercial Bank of China or ICBC has recently announced that they are just starting to make plans for becoming a genuine…
There are many different factors that go into developing a successful marketing strategy. You need discipline, understanding of the various tactics, and have a basic knowledge of how marketing works. This can be difficult when you are starting from scratch but, the good news is that it is not impossible. If you are on the…
Influencer marketing has been gaining steam over the last couple of years. It has become a powerful strategy that allows businesses to increase brand awareness, expand their online reach, and build a positive reputation through influencers’ advocacy. With the allure of these prospects, it’s natural to jump on the influencer bandwagon without giving it much…
It’s no news; we’ve all seen brands morph into something legendary before disappearing as if they never existed. US Airways is one such example. Despite growing from a local airmail company to a regional carrier and becoming a storied airline brand, the big name still went into extinction after 76-years of solid existence. That’s not…
Summer is a difficult time for business, especially right now with COVID-19. Depending on your industry, consumer demand can dive to an all-time low as people avert their eyes from usual channels while on vacation or because they’re skipping their vacation. So, what do you do? The good news is, you don’t have to succumb…
