Social media marketing has brought new dynamics to be dealt with by all. Parents are now monitoring digital content their children see closely. People are more open to the public eye with private thoughts through platforms such as Instagram. “Viral” is now a term in common use. People are using the internet to keep up with…
Do you wonder how articles make it to the top of your Google searches? Have you searched multiple websites to recieve the same search results? First, it seems like a science to perfect the digital marketing craft. Not only the fonts to use for wording or the color scheme. Also, what keywords are used? How…
Unless you have been living under a rock, then you are probably aware that LinkedIn has become one of the most powerful tools for business owners. So, too, has LinkedIn automation. What started as a social networking app for professionals to connect with others in their field has, in recent years, turned into a marketing…
We often take for granted how easy it can be to navigate online. Any inquiry we have can be easily solved by simply typing a few words into a Google search bar. Then the search engine works its magic to give us the answer we are looking for. Occasionally we need to perform multiple searches…
For many people, “Search Engine Optimization” means creating high level content with effective keywords, but not as many people think of images when they think of SEO. If you are leaving images out of your SEO practices, you are missing out on a lot of opportunities. SEO practices without using images is like having a…
What’s the first thing you do when researching a business online? If you are like most people, you probably look at a company’s reviews before anything else. No matter the industry, every business with a web presence will have customer reviews available online. And this is one of the main reasons why customer reviews are…
According to Google Analytics, a bounce is a “single-page session on your site”. Now, what is a bounce rate? Bounce rates refer to the number of times consumers visit your website, stay on the same page/homepage, and then leave. It is preferable for your bounce rates to be low. High bounce rates are considered disappointing…
What is a landing page? A landing page is where an online user will “land” after clicking a link that your business dispersed digitally. Landing pages, unlike normal webpages, have a single purpose and offer one thing. They should have a clear call-to-action, along with a clean template and concise copywriting. Because they offer a…
Marketing automation tools are absolutely necessary for your business during the digital age. There is so much innovation going on in the digital marketing realm, and these automation tools are extremely helpful. They are easy to use, provide in-depth analysis, and have numerous features that make any marketer’s life easier. Along with making marketing easier…
Social media has skyrocketed in popularity over the past decade. Billions all over the world use some type of social media on a daily basis. Unfortunately, not every person on social media will be polite. There are many users who view social media as a way to insult and belittle others without having to have…