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Category Archives: Digital Marketing

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Marketing KPIs: What Are They? What Are Their Benefits for Businesses?

Digital Marketing, Marketing, Marketing StrategyBy JarahApril 13, 2021Leave a comment

Marketing KPIs are key performance indicators that help improve and identify the cause of performance. If you are concerned about business and market growth, they can help identify why and how a business is acting the way it is. Using this same strategy, marketing KPIs can also be essential in incorporating a new campaign to…

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Why Instagram Is a Great Place to Help Businesses Grow

Digital Marketing, MarketingBy JarahMarch 23, 2021Leave a comment

Social media is a valuable tool when it comes to starting and growing a business. It is one of the most efficient ways to get the word out about a launch or spread the word about products and services offered. When considering social media avenues, many companies only go the route of Facebook, but there…

Woman using laptop to see previous blog posts in her website while holding an open notebook.

3 Reasons Why Your Website Should Include Blogs

Digital Marketing, MarketingBy JarahMarch 16, 2021Leave a comment

Creating the best possible website for your business involves many moving parts, such as a well-done landing page, proper information, chatbots, contact forms, and more. One part of a website that can be incredibly beneficial, but is often not included, is a blog. Blogs can do wonders for your website. Here are some reasons below…

Smartphone opening Facebook next to "Social media"

Social Media: The Impact It has on Businesses

Digital Marketing, Marketing, Marketing StrategyBy JarahMarch 9, 2021Leave a comment

The internet has greatly changed the way that businesses operate and communicate with their customers, especially when it comes to social media. Before social media and the internet existed, it was much harder for businesses to build an audience. They had to advertise through print sources and attend live events to showcase their product or…

glasses next to open notebook with SEO message written on it

SEO Success: A Beginners Guide

Digital Marketing, Marketing, Marketing StrategyBy JarahMarch 2, 2021Leave a comment

SEO can be one of the most efficient tools for a business to gain a higher ranking and exposure. Unfortunately, it is also a highly misunderstood and underused tool. Some people may think that SEO is too complicated, but this is far from the truth. The basics of SEO are quite straightforward and simple, but…

word cloud concept: seo for web content optimization, network, component, search, server

Why Mobile Friendly Websites Are Ranking Higher on SEO

Digital Marketing, MarketingBy JarahFebruary 16, 2021Leave a comment

“Mobile-friendly” is a term used to identify websites that offer a better user experience to people who search the web using cell phones and tablets. These sites load fast and are optimized for both computer and mobile users. Most importantly, they rank the highest on search engines like Google. Why? Because mobile-friendliness improves organic traffic…

keyboard and pen on top of SEO poster. SEO concept: ranking, marketing strategy, marketing.

Link Building for SEO: Beginner’s Guide 2021

Digital Marketing, Marketing, Marketing StrategyBy JarahFebruary 9, 2021Leave a comment

So, you’re looking for tips on how to get more traffic to your website. You’ve now seen the term “SEO” a million times, but you have no idea what SEO means. Allow this humble article to introduce you to the wonderful world of SEO Marketing. What Is SEO? SEO is short for Search Engine Optimization.…

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Top 5 Common Marketing Mistakes to Avoid in 2021

Digital Marketing, Marketing, Marketing StrategyBy JarahFebruary 2, 2021Leave a comment

Good business marketing is consistent and clear. As we continue headfirst into 2021, here are the top five marketing mistakes to avoid at all costs. 5) Using Outdated Marketing Strategies  It’s 2021, and there’s no need to include printed materials in your marketing strategy. That is, unless your target audience can remember the last time…

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Social Media Ads: Are They Worth It?

Digital MarketingBy JarahOctober 22, 2020Leave a comment

Advertising is a forever-changing game. Not that many years ago, you could rely solely on traditional advertising. Billboards, newspaper ads, and radio advertisements ruled the ad space. Things are quite different, now. The online marketplace is gigantic. In order to stay afloat, you will also have to stand out from thousands of online businesses through…

Someone looking at digital marketing trends for 2020.

5 Digital Marketing Trends of 2020 You Should Leverage

Digital Marketing, Marketing, Marketing StrategyBy JarahAugust 2, 2020Leave a comment

The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market. There are some businesses are able to stay updated…

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