Marketing KPIs are key performance indicators that help improve and identify the cause of performance. If you are concerned about business and market growth, they can help identify why and how a business is acting the way it is. Using this same strategy, marketing KPIs can also be essential in incorporating a new campaign to…
Social media is a valuable tool when it comes to starting and growing a business. It is one of the most efficient ways to get the word out about a launch or spread the word about products and services offered. When considering social media avenues, many companies only go the route of Facebook, but there…
Creating the best possible website for your business involves many moving parts, such as a well-done landing page, proper information, chatbots, contact forms, and more. One part of a website that can be incredibly beneficial, but is often not included, is a blog. Blogs can do wonders for your website. Here are some reasons below…
The internet has greatly changed the way that businesses operate and communicate with their customers, especially when it comes to social media. Before social media and the internet existed, it was much harder for businesses to build an audience. They had to advertise through print sources and attend live events to showcase their product or…
SEO can be one of the most efficient tools for a business to gain a higher ranking and exposure. Unfortunately, it is also a highly misunderstood and underused tool. Some people may think that SEO is too complicated, but this is far from the truth. The basics of SEO are quite straightforward and simple, but…
“Mobile-friendly” is a term used to identify websites that offer a better user experience to people who search the web using cell phones and tablets. These sites load fast and are optimized for both computer and mobile users. Most importantly, they rank the highest on search engines like Google. Why? Because mobile-friendliness improves organic traffic…
So, you’re looking for tips on how to get more traffic to your website. You’ve now seen the term “SEO” a million times, but you have no idea what SEO means. Allow this humble article to introduce you to the wonderful world of SEO Marketing. What Is SEO? SEO is short for Search Engine Optimization.…
Good business marketing is consistent and clear. As we continue headfirst into 2021, here are the top five marketing mistakes to avoid at all costs. 5) Using Outdated Marketing Strategies It’s 2021, and there’s no need to include printed materials in your marketing strategy. That is, unless your target audience can remember the last time…
Advertising is a forever-changing game. Not that many years ago, you could rely solely on traditional advertising. Billboards, newspaper ads, and radio advertisements ruled the ad space. Things are quite different, now. The online marketplace is gigantic. In order to stay afloat, you will also have to stand out from thousands of online businesses through…
The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market. There are some businesses are able to stay updated…