Marketing KPIs are key performance indicators that help improve and identify the cause of performance. If you are concerned about business and market growth, they can help identify why and how a business is acting the way it is. Using this same strategy, marketing KPIs can also be essential in incorporating a new campaign to…
If you are familiar with The Queen’s Gambit, there are a few business strategies you can take away that will help with your business strategy. The Queen’s Gambit is a Netflix show about a young chess prodigy in the Cold War Era. With the rise of the show, there has been a rise in chess’s…
The internet has greatly changed the way that businesses operate and communicate with their customers, especially when it comes to social media. Before social media and the internet existed, it was much harder for businesses to build an audience. They had to advertise through print sources and attend live events to showcase their product or…
SEO can be one of the most efficient tools for a business to gain a higher ranking and exposure. Unfortunately, it is also a highly misunderstood and underused tool. Some people may think that SEO is too complicated, but this is far from the truth. The basics of SEO are quite straightforward and simple, but…
So, you’re looking for tips on how to get more traffic to your website. You’ve now seen the term “SEO” a million times, but you have no idea what SEO means. Allow this humble article to introduce you to the wonderful world of SEO Marketing. What Is SEO? SEO is short for Search Engine Optimization.…
Good business marketing is consistent and clear. As we continue headfirst into 2021, here are the top five marketing mistakes to avoid at all costs. 5) Using Outdated Marketing Strategies It’s 2021, and there’s no need to include printed materials in your marketing strategy. That is, unless your target audience can remember the last time…
If you are new to social media marketing, you may feel overwhelmed or bombarded by information, especially if you are new to social media in general. From choosing the right channels to deciding on content, building a social media marketing strategy can be difficult. For this reason, we have created this article on building the…
Why are luxury brands not marketing on Amazon? There’s a few good reasons why. Retail giants such as Walmart and Amazon have gained access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands that remain far away from the retail world as possible. Many brands and retailers…
It may seem like a luxury spa wouldn’t have to do much marketing at all. As long as their target audience know the location and what they had to offer, that would be plenty to lure potential guests throughout the year. A good company will always need to have a strong and ongoing marketing strategy…
For this month’s marketing analysis, we’d like to put the spotlight on Ferrari. The Ferrari brand has been around since 1947 when this world-class Sports Car manufacturer was founded by Enzo Ferrari. It remains a world leader in luxury sports car brands because of their focus on quality engineering and impressive design. Ferrari’s successful marketing…