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Category Archives: Marketing Strategy

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marketing KPIs (key performance indicator) concept image

Marketing KPIs: What Are They? What Are Their Benefits for Businesses?

Digital Marketing, Marketing, Marketing StrategyBy JarahApril 13, 2021Leave a comment

Marketing KPIs are key performance indicators that help improve and identify the cause of performance. If you are concerned about business and market growth, they can help identify why and how a business is acting the way it is. Using this same strategy, marketing KPIs can also be essential in incorporating a new campaign to…

business strategy learned from chess tactic on a sunny day with chessboard

3 Business Strategies to Learn From Chess and The Queen’s Gambit Miniseries

Marketing StrategyBy JarahApril 6, 2021Leave a comment

If you are familiar with The Queen’s Gambit, there are a few business strategies you can take away that will help with your business strategy. The Queen’s Gambit is a Netflix show about a young chess prodigy in the Cold War Era. With the rise of the show, there has been a rise in chess’s…

Smartphone opening Facebook next to "Social media"

Social Media: The Impact It has on Businesses

Digital Marketing, Marketing, Marketing StrategyBy JarahMarch 9, 2021Leave a comment

The internet has greatly changed the way that businesses operate and communicate with their customers, especially when it comes to social media. Before social media and the internet existed, it was much harder for businesses to build an audience. They had to advertise through print sources and attend live events to showcase their product or…

glasses next to open notebook with SEO message written on it

SEO Success: A Beginners Guide

Digital Marketing, Marketing, Marketing StrategyBy JarahMarch 2, 2021Leave a comment

SEO can be one of the most efficient tools for a business to gain a higher ranking and exposure. Unfortunately, it is also a highly misunderstood and underused tool. Some people may think that SEO is too complicated, but this is far from the truth. The basics of SEO are quite straightforward and simple, but…

keyboard and pen on top of SEO poster. SEO concept: ranking, marketing strategy, marketing.

Link Building for SEO: Beginner’s Guide 2021

Digital Marketing, Marketing, Marketing StrategyBy JarahFebruary 9, 2021Leave a comment

So, you’re looking for tips on how to get more traffic to your website. You’ve now seen the term “SEO” a million times, but you have no idea what SEO means. Allow this humble article to introduce you to the wonderful world of SEO Marketing. What Is SEO? SEO is short for Search Engine Optimization.…

A group of people sitting down and discussing their marketing strategy

Top 5 Common Marketing Mistakes to Avoid in 2021

Digital Marketing, Marketing, Marketing StrategyBy JarahFebruary 2, 2021Leave a comment

Good business marketing is consistent and clear. As we continue headfirst into 2021, here are the top five marketing mistakes to avoid at all costs. 5) Using Outdated Marketing Strategies  It’s 2021, and there’s no need to include printed materials in your marketing strategy. That is, unless your target audience can remember the last time…

A laptop opeend with a social media marekting on it

How To Build The Perfect Social Media Marketing Strategy In 2020

Marketing StrategyBy JarahOctober 8, 2020Leave a comment

If you are new to social media marketing, you may feel overwhelmed or bombarded by information, especially if you are new to social media in general. From choosing the right channels to deciding on content, building a social media marketing strategy can be difficult. For this reason, we have created this article on building the…

Luxury brands don't like to market their products on Amazon.

Luxury Brand Marketing: Why They’re Saying No to Amazon 

Branding, Marketing, Marketing StrategyBy JarahAugust 17, 2020Leave a comment

Why are luxury brands not marketing on Amazon? There’s a few good reasons why. Retail giants such as Walmart and Amazon have gained access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands that remain far away from the retail world as possible. Many brands and retailers…

A nice spa scene is a great way to market themselves.

Karkloof Safari Villas: How the Top Spas in the World Market Themselves

Marketing, Marketing StrategyBy JarahAugust 14, 2020Leave a comment

It may seem like a luxury spa wouldn’t have to do much marketing at all. As long as their target audience know the location and what they had to offer, that would be plenty to lure potential guests throughout the year.  A good company will always need to have a strong and ongoing marketing strategy…

Someone is writing the word marketing analysis on the board.

Marketing Analysis of the Month: Ferrari

Marketing, Marketing StrategyBy JarahAugust 12, 2020Leave a comment

For this month’s marketing analysis, we’d like to put the spotlight on Ferrari. The Ferrari brand has been around since 1947 when this world-class Sports Car manufacturer was founded by Enzo Ferrari. It remains a world leader in luxury sports car brands because of their focus on quality engineering and impressive design.  Ferrari’s successful marketing…

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