Spotify made its debut back in 2008, offering free, unlimited access to its massive catalog of over 50 million songs. The only downside was the intrusive audio ads that played between songs. Currently, Spotify has over 400 million users, including more than 182 million paying subscribers. How did Spotify convince so many millions of people…
So, you have a brand idea. You know the color scheme you want the advertising to be. The font is picked out for any print ads. You have decided where you want to market your product between print and digital media. The business plan is coming along, but who is it geared towards? What do…
Soon after Linkedin emerged, business owners used the opportunity to expand their marketing campaigns. Today, LinkedIn is one of the best ways of getting your business in front of larger audiences. There are many benefits that come with marketing with LinkedIn. However, there are several things that businesses should avoid to maintain a positive presence…
A few decades ago, in the stone age, all business marketing was conducted manually. While there may have been a team of people involved in a campaign, each individual did their part in bringing the ideas from conception to implementation—without the help of marketing software. As you can imagine, this archaic strategy for marketing required…
Google search engine results are a field of intense competition for the top spot of SEO rankings. SEO, or search engine optimization, is basically a strategy to stand out among other search results when users look up certain keywords. Keywords are words that marketers add within written content to improve the SEO of a company’s…
Brands always have to market their services on their websites. They may hire a copywriter to write a “services” page or other content describing who they are as a company. However, there are millions of competitors offering the same services to the same consumer market. That is why it is important for the company to…
What’s the first thing you do when researching a business online? If you are like most people, you probably look at a company’s reviews before anything else. No matter the industry, every business with a web presence will have customer reviews available online. And this is one of the main reasons why customer reviews are…
On-page search is something that all websites should have. It is a UX design tool that many online visitors appreciate because it helps them navigate your page. If they cannot find information and there is no bar to search for it, then the visitor will likely leave the website and venture to a different page.…
UX stands for “customer experience”. UX design and search engine optimization (SEO) work hand-in-hand, as they are both related and necessary aspects of your business’ marketing strategy. Online visitors are more likely to stay on the website and engage with the content featured on a website that prioritizes UX design. It affects how the visitor…
Social media has skyrocketed in popularity over the past decade. Billions all over the world use some type of social media on a daily basis. Unfortunately, not every person on social media will be polite. There are many users who view social media as a way to insult and belittle others without having to have…