Why a Marketing Dashboard is Your Perfect CRM Tool

businessman on mobile tablet managing his marketing dashboard

To improve decision-making, marketing dashboards are primarily useful as a CRM tool. It is a helpful CRM tool that enables marketers to analyze trends and interpret data quickly. At a glance, you can see whether your marketing efforts are moving in the right direction. In addition, variables within customer relationship management change often, so keeping […]

3 Reasons Why Your Website Needs To Be Mobile Optimized in 2022

a woman is on a mobile optimized travel agency website on her smart phone device

In terms of today’s business climate, there is nothing quite as important or necessary as having a digital presence, whether it be through social media or a website. That’s why you want to make sure your website is mobile optimized.  Think about a day out with friends. One of you asks what your group should […]

How Spotify Is Growing Their Userbase with Marketing

spotify marketing logo with apple earbuds on display on with a green background

Anyone above the age of 30 likely remembers music downloading services such as Limewire. If someone could not purchase a CD they went to a trusted source for this golden nugget. Limewire and others similar to the brand were notorious for downloading any and all music directly onto a compact disc. Enter: the mixed CD. […]

Apply These 6 Secret Techniques To Improve Generating Leads

businessman generating leads for his bussiness

As a business or brand owner, you are probably already aware of the importance of generating quality leads. Without proper marketing strategies in place, you risk failing to get your product or service in front of the consumers who are most likely to make a purchase. Fortunately, there are several viable methods for generating leads […]

What is a CRM and Why Do You Need One

business man on the phone managing his crm customer relationship management

Every business owner needs a way of managing customer relationships. For your company to thrive, you need to ensure that your customers are happy with your business. Also, if a customer reports a negative experience, you need a way to address their complaints. By using CRM (Customer Relationship Management) software, you can track every interaction […]

Increase Your Income 10x By Using A Marketing Dashboard

woman using her marketing dashboard on the computer to increase her income 10x

Wouldn’t it be nice to be able to see all of your marketing data in one easy-to-access location? By incorporating marketing dashboards, businesses can track every aspect of their campaign, while saving countless hours of data entry. Gone are the days of wasting valuable time manually documenting KPIs and other metrics.  Today, with a marketing […]

The #1 SEO Mistake: Relying on Only One Keyword Research Method

keyword research concept image

Brands always have to market their services on their websites. They may hire a copywriter to write a “services” page or other content describing who they are as a company. However, there are millions of competitors offering the same services to the same consumer market. That is why it is important for the company to […]

5 Ways in Which UX Design Impacts SEO 

UX design plan

UX stands for “customer experience”. UX design and search engine optimization (SEO) work hand-in-hand, as they are both related and necessary aspects of your business’ marketing strategy. Online visitors are more likely to stay on the website and engage with the content featured on a website that prioritizes UX design. It affects how the visitor […]

How the Kaizen Method Can Help You Improve Your Marketing Strategy

marketing strategy

The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is […]

How Netflix Is Taking Personalized Marketing to the Next Level


Netflix is one of the world’s largest video streaming markets, with about 214 million paid subscriptions in more than 190 nations around the globe. With a subscription count that high, you would be safe to assume that this company provides their customers with personalized experiences. In fact, Netflix does an excellent job with personalized marketing, […]