Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to…
SEO, or search engine optimization, utilizes internet searches to improve accurate matches. With SEOs, you can bring new traffic to your website and have your content attract a whole new audience. SEOs use keywords that you can place anywhere throughout an article that meets a user’s search. Properly used keywords through SEOs can increase…
A key performance indicator, or KPIs, is a great tool that identifies ways a company can improve. Also, KPIs redirect a company’s strategies to achieve the most success. KPIs encompass a broad range of data-driven metrics. With uses that span from sales to marketing to customer relations, KPIs have a lot of potential and are…
While employee retention is a focus for many companies, they also need to focus on retaining customers. Customer retention refers to the people who consistently pay your business for a product or service. You don’t want customers who shop with you once and then choose other options or competitors. A SEO strategy can help with…