If you are a business owner with online operations, you understand the importance of using analytics to measure your marketing campaign’s performance. Without marketing analytics, there would be no way of knowing whether your marketing efforts are effective. When it comes to business marketing, the process of planning and implementing a campaign can take months…

Performing an SEO Audit: The Ultimate Guide for Marketers

UncategorizedBy JP De Silva February 22, 2022 Leave a comment

Any brand needs to be able to effectively build their consumer market. Doing so boosts its business profits, and customers spread the word about the brand. However, outshining other brands that offer similar services is no easy task. Much effort needs to be placed in the brand’s marketing strategy. Part of that strategy involves optimizing…

3 Instagram SEO Practices to Boost Your Marketing Efforts

UncategorizedBy JP De Silva February 1, 2022 Leave a comment

One of the most active and dynamic social media outlets in the world is Instagram. Since 2010, Instagram has been a platform for billions of users to share photos of an endless amount of places, people and much more. Additionally, the social media giant has evolved to enable users to post videos or reels. Doing…

Top Mistakes Behind Why Google is Not Indexing Your Webpages

UncategorizedBy JP De Silva January 22, 2022 Leave a comment

Indexing is one of the foundations of SEO. Without Google’s index pages, searches would turn up nothing and the search engine would be blind. But what is indexing, how does it work, and why is it so important? Here is a very brief overview of how Google works: The search engine sends out bots (“crawlers”)…

Marketing Practices that Helped Spotify Become What it Is Today

Digital Marketing, UncategorizedBy JP De Silva July 13, 2021 Leave a comment

Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to…