Why Using Marketing Analytics Is so Important

If you are a business owner with online operations, you understand the importance of using analytics to measure your marketing campaign’s performance. Without marketing analytics, there would be no way of knowing whether your marketing efforts are effective. When it comes to business marketing, the process of planning and implementing a campaign can take months […]

Finding the Right Marketing Software for your Business

marketing software

A few decades ago, in the stone age, all business marketing was conducted manually. While there may have been a team of people involved in a campaign, each individual did their part in bringing the ideas from conception to implementation—without the help of marketing software. As you can imagine, this archaic strategy for marketing required […]

5 Things to Avoid when Using LinkedIn Automation

automated linkedin marketing

Unless you have been living under a rock, then you are probably aware that LinkedIn has become one of the most powerful tools for business owners. So, too, has LinkedIn automation. What started as a social networking app for professionals to connect with others in their field has, in recent years, turned into a marketing […]

6 Marketing Automation Tools that Every Business Needs

Marketing automation

Marketing automation tools are absolutely necessary for your business during the digital age. There is so much innovation going on in the digital marketing realm, and these automation tools are extremely helpful. They are easy to use, provide in-depth analysis, and have numerous features that make any marketer’s life easier. Along with making marketing easier […]