B2B Marketing vs. B2C Marketing: What Is the Difference?

b2b marketing written in notebook next to graphics

B2B and B2C differ in practicality depending on your business’s marketing strategy and target audience. B2B marketing stands for business to business marketing. It refers to businesses that sell their products or services to other businesses. In contrast, B2C marketing’s main focus is on consumers and can be for anything a customer buys from shampoo […]