Why a Marketing Dashboard is Your Perfect CRM Tool

businessman on mobile tablet managing his marketing dashboard

To improve decision-making, marketing dashboards are primarily useful as a CRM tool. It is a helpful CRM tool that enables marketers to analyze trends and interpret data quickly. At a glance, you can see whether your marketing efforts are moving in the right direction. In addition, variables within customer relationship management change often, so keeping […]

What is a CRM and Why Do You Need One

business man on the phone managing his crm customer relationship management

Every business owner needs a way of managing customer relationships. For your company to thrive, you need to ensure that your customers are happy with your business. Also, if a customer reports a negative experience, you need a way to address their complaints. By using CRM (Customer Relationship Management) software, you can track every interaction […]