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Tag Archives: digital marketing

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Using Reputation Management to Your Advantage

BrandingBy JP De SilvaFebruary 28, 2022Leave a comment

Whether you are a new or long-time business owner, implementing reputation management practices can work wonders for your online presence. For businesses that depend entirely on online traffic in order to meet and grow sales, a positive reputation is not only desirable but crucial for continued success. However, regardless of physical or virtual structure, every…

marketing software

Finding the Right Marketing Software for your Business

Marketing StrategyBy JP De SilvaFebruary 28, 2022Leave a comment

A few decades ago, in the stone age, all business marketing was conducted manually. While there may have been a team of people involved in a campaign, each individual did their part in bringing the ideas from conception to implementation—without the help of marketing software. As you can imagine, this archaic strategy for marketing required…

automated linkedin marketing

5 Things to Avoid when Using LinkedIn Automation

Digital MarketingBy JP De SilvaFebruary 28, 2022Leave a comment

Unless you have been living under a rock, then you are probably aware that LinkedIn has become one of the most powerful tools for business owners. So, too, has LinkedIn automation. What started as a social networking app for professionals to connect with others in their field has, in recent years, turned into a marketing…

logo that spotify uses for marketing

Marketing Practices that Helped Spotify Become What it Is Today

Digital Marketing, UncategorizedBy JP De SilvaJuly 13, 2021Leave a comment

Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to…

Someone looking at digital marketing trends for 2020.

5 Digital Marketing Trends of 2020 You Should Leverage

Digital Marketing, Marketing, Marketing StrategyBy JarahAugust 2, 2020Leave a comment

The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market. There are some businesses are able to stay updated…

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