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Tag Archives: industrial and commercial bank of China

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marketing strategy for bank of china

How the Industrial & Commercial Bank of China Became a Marketing Giant

MarketingBy JarahJune 9, 2020Leave a comment

Is it possible for the largest lender in the world to be simply an international bank? With more than $1.9 trillion assets, and not be a global bank? Yes, it is. The Industrial and Commercial Bank of China or ICBC has recently announced that they are just starting to make plans for becoming a genuine…

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