Whether you are a new or long-time business owner, implementing reputation management practices can work wonders for your online presence. For businesses that depend entirely on online traffic in order to meet and grow sales, a positive reputation is not only desirable but crucial for continued success. However, regardless of physical or virtual structure, every…
The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is…
Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to…
Why are luxury brands not marketing on Amazon? There’s a few good reasons why. Retail giants such as Walmart and Amazon have gained access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands that remain far away from the retail world as possible. Many brands and retailers…
It may seem like a luxury spa wouldn’t have to do much marketing at all. As long as their target audience know the location and what they had to offer, that would be plenty to lure potential guests throughout the year. A good company will always need to have a strong and ongoing marketing strategy…
For this month’s marketing analysis, we’d like to put the spotlight on Ferrari. The Ferrari brand has been around since 1947 when this world-class Sports Car manufacturer was founded by Enzo Ferrari. It remains a world leader in luxury sports car brands because of their focus on quality engineering and impressive design. Ferrari’s successful marketing…
Your branding strategy is crucial! Being part of a brand means working towards a common goal of success. Sometimes discovering success is easier said than done. Finding common success factors can put you one step closer to achieving your goal. While your brand may have a few factors implemented, it is a combination of factors…
If you ask a search engine optimization (SEO) specialist why a site should be optimized, he/she may give you quite a complex answer. Why? SEO is comprised of so many things that it is tough to come up with a simple answer and provide numerous suggestions. Keeping the answering part aside, oftentimes, most teams lack…
The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market. There are some businesses are able to stay updated…
The best marketing tools are crucial if you want your business to grow and scale faster. Nevertheless, the online realm is crowded with so many marketing tools that it becomes hard to know where to start. Every new tool that you adopt requires the investment of a particular amount of time apart from money. Therefore,…