Using Reputation Management to Your Advantage

Whether you are a new or long-time business owner, implementing reputation management practices can work wonders for your online presence. For businesses that depend entirely on online traffic in order to meet and grow sales, a positive reputation is not only desirable but crucial for continued success. However, regardless of physical or virtual structure, every […]

How the Kaizen Method Can Help You Improve Your Marketing Strategy

marketing strategy

The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is […]

Marketing Practices that Helped Spotify Become What it Is Today

logo that spotify uses for marketing

Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to […]

Luxury Brand Marketing: Why They’re Saying No to Amazon 

Luxury brands don't like to market their products on Amazon.

Why are luxury brands not marketing on Amazon? There’s a few good reasons why. Retail giants such as Walmart and Amazon have gained access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands that remain far away from the retail world as possible. Many brands and retailers […]

Karkloof Safari Villas: How the Top Spas in the World Market Themselves

A nice spa scene is a great way to market themselves.

It may seem like a luxury spa wouldn’t have to do much marketing at all. As long as their target audience know the location and what they had to offer, that would be plenty to lure potential guests throughout the year.  A good company will always need to have a strong and ongoing marketing strategy […]

Marketing Analysis of the Month: Ferrari

Someone is writing the word marketing analysis on the board.

For this month’s marketing analysis, we’d like to put the spotlight on Ferrari. The Ferrari brand has been around since 1947 when this world-class Sports Car manufacturer was founded by Enzo Ferrari. It remains a world leader in luxury sports car brands because of their focus on quality engineering and impressive design.  Ferrari’s successful marketing […]

4 Key Factors of a Successful Brand

Someone's hand is pointing at the brand strategy.

Your branding strategy is crucial! Being part of a brand means working towards a common goal of success. Sometimes discovering success is easier said than done. Finding common success factors can put you one step closer to achieving your goal. While your brand may have a few factors implemented, it is a combination of factors […]

How To Prioritize Your SEO Strategy

A napkin with SEO strategy.

If you ask a search engine optimization (SEO) specialist why a site should be optimized, he/she may give you quite a complex answer. Why?  SEO is comprised of so many things that it is tough to come up with a simple answer and provide numerous suggestions. Keeping the answering part aside, oftentimes, most teams lack […]

5 Digital Marketing Trends of 2020 You Should Leverage

Someone looking at digital marketing trends for 2020.

The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market. There are some businesses are able to stay updated […]

V12 Strategies Guide: Best Marketing Tools Of 2020 For Your Busines

Someone looking up marketing tools on their laptop with coffee.

The best marketing tools are crucial if you want your business to grow and scale faster. Nevertheless, the online realm is crowded with so many marketing tools that it becomes hard to know where to start.  Every new tool that you adopt requires the investment of a particular amount of time apart from money. Therefore, […]