Why are luxury brands not marketing on Amazon? There’s a few good reasons why. Retail giants such as Walmart and Amazon have gained access to brands such as Zappos, Moosejaw, and ShopBop. However, there’s still a broad range of luxury brands that remain far away from the retail world as possible. Many brands and retailers…
It may seem like a luxury spa wouldn’t have to do much marketing at all. As long as their target audience know the location and what they had to offer, that would be plenty to lure potential guests throughout the year. A good company will always need to have a strong and ongoing marketing strategy…
For this month’s marketing analysis, we’d like to put the spotlight on Ferrari. The Ferrari brand has been around since 1947 when this world-class Sports Car manufacturer was founded by Enzo Ferrari. It remains a world leader in luxury sports car brands because of their focus on quality engineering and impressive design. Ferrari’s successful marketing…
Your branding strategy is crucial! Being part of a brand means working towards a common goal of success. Sometimes discovering success is easier said than done. Finding common success factors can put you one step closer to achieving your goal. While your brand may have a few factors implemented, it is a combination of factors…
If you ask a search engine optimization (SEO) specialist why a site should be optimized, he/she may give you quite a complex answer. Why? SEO is comprised of so many things that it is tough to come up with a simple answer and provide numerous suggestions. Keeping the answering part aside, oftentimes, most teams lack…
The digital marketing arena is always evolving. Previously, posting content on social media was all it took to grow your business. Now customer interaction is also crucial. If your content is not engaging to customers, it will be difficult to stay ahead in the competitive market. There are some businesses are able to stay updated…
The best marketing tools are crucial if you want your business to grow and scale faster. Nevertheless, the online realm is crowded with so many marketing tools that it becomes hard to know where to start. Every new tool that you adopt requires the investment of a particular amount of time apart from money. Therefore,…
Instagram isn’t just a place for people to share images of your cute fur babies, or family activities. If there is one less known fact about Instagram, it would be how powerful of a marketing tool it is. With more than 1 billion active users across the world, Instagram is a marketing haven for businesses…
Ever wondered why the top blogs like Huffington Post, Evernote, and others do so well yet yours seems to stagnate or progress at a slow speed? The reality is, these blogs have a winning formula that you possibly don’t. In today’s golden age of content marketing, only businesses with cutting-edge strategies and techniques are guaranteed…
Imagine browsing on your social media pages, ad-free! You get to surf the Internet with no ads, use social media platforms without sponsored content or any adverts. Sounds great, doesn’t it? To the consumer tired of nagging popup ads, life without ads would, without a doubt, appear perfect. On the flip side, it would be taxing…