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Tag Archives: marketing strategy

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marketing strategy

How the Kaizen Method Can Help You Improve Your Marketing Strategy

MarketingBy JP De SilvaDecember 14, 2021Leave a comment

The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is…

bounce rate

Marketing 101: What are the Main Causes Behind High Bounce Rates?

Digital MarketingBy JP De SilvaNovember 23, 2021Leave a comment

According to Google Analytics, a bounce is a “single-page session on your site”. Now, what is a bounce rate? Bounce rates refer to the number of times consumers visit your website, stay on the same page/homepage, and then leave. It is preferable for your bounce rates to be low. High bounce rates are considered disappointing…

advertising videos or marketing videos concept image

3 Reasons Why You Need To Advertise With Videos and 3 Tips To Do It

Marketing, Marketing StrategyBy JP De SilvaOctober 26, 2021Leave a comment

Video ads are the most effective forms of content in the digital age and marketing. It is the most personal way for a business to engage with a customer. In fact, people cannot get enough of visual content, and videos garner the most attention.  A marketing strategy that involves an abundance of intriguing video content…

disney store that uses great marketing

3 Marketing Lessons Businesses Can Learn From Disney Reboots

MarketingBy JP De SilvaJune 1, 2021Leave a comment

With nostalgia being popular as ever, Disney reboots have found a way to make the past relevant again. Movies and shows have the ability to resonate with audiences and create lasting memories. Marketing should aim to have the same effect. From Aladdin to Lion King, here are 3 marketing lessons businesses can learn from Disney…

b2b marketing written in notebook next to graphics

B2B Marketing vs. B2C Marketing: What Is the Difference?

MarketingBy JP De SilvaMay 18, 2021Leave a comment

B2B and B2C differ in practicality depending on your business’s marketing strategy and target audience. B2B marketing stands for business to business marketing. It refers to businesses that sell their products or services to other businesses. In contrast, B2C marketing’s main focus is on consumers and can be for anything a customer buys from shampoo…

A group of people sitting down and discussing their marketing strategy

Top 5 Common Marketing Mistakes to Avoid in 2021

Digital Marketing, Marketing, Marketing StrategyBy JarahFebruary 2, 2021Leave a comment

Good business marketing is consistent and clear. As we continue headfirst into 2021, here are the top five marketing mistakes to avoid at all costs. 5) Using Outdated Marketing Strategies  It’s 2021, and there’s no need to include printed materials in your marketing strategy. That is, unless your target audience can remember the last time…

Someone doing social media on a laptop.

How To Build Your Social Media WITHOUT Buying Followers

MarketingBy JarahJuly 20, 2020Leave a comment

Social media has had tremendous growth in the past couple of years! Twitter, Facebook, and Instagram are abundant for marketing opportunities with brands and businesses. With more than a billion users monthly, it is easy to see why brands and marketers are scrambling to get the lion’s share of the marketing cake and grow their…

Picture of laptop with Google go to marketing strategy

5 Tips for a Google Friendly Marketing Strategy

Marketing, Marketing StrategyBy JarahJuly 17, 2020Leave a comment

Google has been the undisputed leader in the world of online marketing for many years. Every company wants to get to the top of their search engine results with a go to marketing strategy. This means that with every change the search engine giant makes to their algorithm, marketing teams have to start over again…

A picture of a laptop that will be used for a marketing strategy.

Marketing Debug: Does it Exist?

MarketingBy JP De SilvaJuly 14, 2020Leave a comment

A perfect marketing strategy may seem like an impossible dream. Even for those who have years of experience in the field. Do you currently have a failing marketing strategy? If your strategy isn’t giving you the results your company deserves, it could be time to debug your marketing plans. And, fix the errors so that…

marketing strategy for bank of china

How the Industrial & Commercial Bank of China Became a Marketing Giant

MarketingBy JarahJune 9, 2020Leave a comment

Is it possible for the largest lender in the world to be simply an international bank? With more than $1.9 trillion assets, and not be a global bank? Yes, it is. The Industrial and Commercial Bank of China or ICBC has recently announced that they are just starting to make plans for becoming a genuine…

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