The Kaizen method is a valuable strategy that can take your business’s marketing performance to the next level. “Kaizen” is the Japanese word for “continuous improvement,” as it involves a decent amount of long-term progressions. If you execute the Kaizen method correctly, your business’s sales and marketing results will experience a major boost. It is…
According to Google Analytics, a bounce is a “single-page session on your site”. Now, what is a bounce rate? Bounce rates refer to the number of times consumers visit your website, stay on the same page/homepage, and then leave. It is preferable for your bounce rates to be low. High bounce rates are considered disappointing…
Video ads are the most effective forms of content in the digital age and marketing. It is the most personal way for a business to engage with a customer. In fact, people cannot get enough of visual content, and videos garner the most attention. A marketing strategy that involves an abundance of intriguing video content…
With nostalgia being popular as ever, Disney reboots have found a way to make the past relevant again. Movies and shows have the ability to resonate with audiences and create lasting memories. Marketing should aim to have the same effect. From Aladdin to Lion King, here are 3 marketing lessons businesses can learn from Disney…
B2B and B2C differ in practicality depending on your business’s marketing strategy and target audience. B2B marketing stands for business to business marketing. It refers to businesses that sell their products or services to other businesses. In contrast, B2C marketing’s main focus is on consumers and can be for anything a customer buys from shampoo…
Good business marketing is consistent and clear. As we continue headfirst into 2021, here are the top five marketing mistakes to avoid at all costs. 5) Using Outdated Marketing Strategies It’s 2021, and there’s no need to include printed materials in your marketing strategy. That is, unless your target audience can remember the last time…
Social media has had tremendous growth in the past couple of years! Twitter, Facebook, and Instagram are abundant for marketing opportunities with brands and businesses. With more than a billion users monthly, it is easy to see why brands and marketers are scrambling to get the lion’s share of the marketing cake and grow their…
Google has been the undisputed leader in the world of online marketing for many years. Every company wants to get to the top of their search engine results with a go to marketing strategy. This means that with every change the search engine giant makes to their algorithm, marketing teams have to start over again…
A perfect marketing strategy may seem like an impossible dream. Even for those who have years of experience in the field. Do you currently have a failing marketing strategy? If your strategy isn’t giving you the results your company deserves, it could be time to debug your marketing plans. And, fix the errors so that…
Is it possible for the largest lender in the world to be simply an international bank? With more than $1.9 trillion assets, and not be a global bank? Yes, it is. The Industrial and Commercial Bank of China or ICBC has recently announced that they are just starting to make plans for becoming a genuine…