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Tag Archives: marketing

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businessman on mobile tablet managing his marketing dashboard

Why a Marketing Dashboard is Your Perfect CRM Tool

MarketingBy JP De SilvaJuly 14, 2022Leave a comment

To improve decision-making, marketing dashboards are primarily useful as a CRM tool. It is a helpful CRM tool that enables marketers to analyze trends and interpret data quickly. At a glance, you can see whether your marketing efforts are moving in the right direction. In addition, variables within customer relationship management change often, so keeping…

green background of four spotify logos with a smartphone displaying the spotify premium version app loaded on the screen

How Spotify’s Marketing Strategy Has People Willing to Pay More for Spotify Premium

Marketing StrategyBy JP De SilvaJuly 7, 2022Leave a comment

Spotify made its debut back in 2008, offering free, unlimited access to its massive catalog of over 50 million songs. The only downside was the intrusive audio ads that played between songs. Currently, Spotify has over 400 million users, including more than 182 million paying subscribers.  How did Spotify convince so many millions of people…

person typing and responding to social media messages

A World Without Social Media and How It Would Affect Marketing

Digital MarketingBy JP De SilvaMay 27, 2022Leave a comment

Social media marketing has brought new dynamics to be dealt with by all. Parents are now monitoring digital content their children see closely. People are more open to the public eye with private thoughts through platforms such as Instagram. “Viral” is now a term in common use. People are using the internet to keep up with…

spotify marketing logo with apple earbuds on display on with a green background

How Spotify Is Growing Their Userbase with Marketing

MarketingBy JP De SilvaMay 13, 2022Leave a comment

Anyone above the age of 30 likely remembers music downloading services such as Limewire. If someone could not purchase a CD they went to a trusted source for this golden nugget. Limewire and others similar to the brand were notorious for downloading any and all music directly onto a compact disc. Enter: the mixed CD.…

woman using her marketing dashboard on the computer to increase her income 10x

Increase Your Income 10x By Using A Marketing Dashboard

MarketingBy JP De SilvaApril 14, 2022Leave a comment

Wouldn’t it be nice to be able to see all of your marketing data in one easy-to-access location? By incorporating marketing dashboards, businesses can track every aspect of their campaign, while saving countless hours of data entry. Gone are the days of wasting valuable time manually documenting KPIs and other metrics.  Today, with a marketing…

Using Reputation Management to Your Advantage

BrandingBy JP De SilvaFebruary 28, 2022Leave a comment

Whether you are a new or long-time business owner, implementing reputation management practices can work wonders for your online presence. For businesses that depend entirely on online traffic in order to meet and grow sales, a positive reputation is not only desirable but crucial for continued success. However, regardless of physical or virtual structure, every…

marketing software

Finding the Right Marketing Software for your Business

Marketing StrategyBy JP De SilvaFebruary 28, 2022Leave a comment

A few decades ago, in the stone age, all business marketing was conducted manually. While there may have been a team of people involved in a campaign, each individual did their part in bringing the ideas from conception to implementation—without the help of marketing software. As you can imagine, this archaic strategy for marketing required…

woman checking out Netflix to analyze its marketing strategy

Marketing Case Study: How Netflix Changed the Film Industry

MarketingBy JP De SilvaAugust 24, 2021Leave a comment

From its humble beginnings in the late nineties to its current dominating success, Netflix demonstrates that it is a master of promoting its content. Over the years, Netflix has adapted, improved, and managed to keep people interested. By analyzing its clever marketing plan, we can understand how Netflix changed the streaming industry. Here is how…

social media marketing sign

3 Marketing Tips on How to Use LinkedIn to Grow Your Business 

MarketingBy JP De SilvaJuly 20, 2021Leave a comment

LinkedIn is a popular social media page that people use to make professional connections. It is also a great asset to help grow your business. Businesses should not overlook LinkedIn as part of their social media marketing strategy. Here are a few tips on how you can use LinkedIn to improve your business and marketing…

logo that spotify uses for marketing

Marketing Practices that Helped Spotify Become What it Is Today

Digital Marketing, UncategorizedBy JP De SilvaJuly 13, 2021Leave a comment

Spotify is a worldwide leader in music streaming. Its vast musical library contains artists from almost every country in the world coming from nearly as many different genres. Spotify is a prime example of successful digital marketing. As an online platform, all of their marketing starts with the internet. Spotify’s marketing success is due to…

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