5 Tips for a Google Friendly Marketing Strategy

Picture of laptop with Google go to marketing strategy

Google has been the undisputed leader in the world of online marketing for many years. Every company wants to get to the top of their search engine results with a go to marketing strategy. This means that with every change the search engine giant makes to their algorithm, marketing teams have to start over again […]

Marketing Debug: Does it Exist?

A picture of a laptop that will be used for a marketing strategy.

A perfect marketing strategy may seem like an impossible dream. Even for those who have years of experience in the field. Do you currently have a failing marketing strategy? If your strategy isn’t giving you the results your company deserves, it could be time to debug your marketing plans. And, fix the errors so that […]

How the Industrial & Commercial Bank of China Became a Marketing Giant

marketing strategy for bank of china

Is it possible for the largest lender in the world to be simply an international bank? With more than $1.9 trillion assets, and not be a global bank? Yes, it is. The Industrial and Commercial Bank of China or ICBC has recently announced that they are just starting to make plans for becoming a genuine […]

Are You Starting Your Marketing from Scratch? Maybe You Don’t Have To

marketing strategy

There are many different factors that go into developing a successful marketing strategy. You need discipline, understanding of the various tactics, and have a basic knowledge of how marketing works.  This can be difficult when you are starting from scratch but, the good news is that it is not impossible. If you are on the […]