Google search engine results are a field of intense competition for the top spot of SEO rankings. SEO, or search engine optimization, is basically a strategy to stand out among other search results when users look up certain keywords. Keywords are words that marketers add within written content to improve the SEO of a company’s…
UX stands for “customer experience”. UX design and search engine optimization (SEO) work hand-in-hand, as they are both related and necessary aspects of your business’ marketing strategy. Online visitors are more likely to stay on the website and engage with the content featured on a website that prioritizes UX design. It affects how the visitor…
When it comes to running a website, the hardest part can be getting people to actually find yours. While paying for advertisements can be somewhat helpful, gathering data on what your customers are looking for can bring more organic traffic to your website. Using an SEO strategy can be a great way to understand consumer…
While employee retention is a focus for many companies, they also need to focus on retaining customers. Customer retention refers to the people who consistently pay your business for a product or service. You don’t want customers who shop with you once and then choose other options or competitors. A SEO strategy can help with…
If you ask a search engine optimization (SEO) specialist why a site should be optimized, he/she may give you quite a complex answer. Why? SEO is comprised of so many things that it is tough to come up with a simple answer and provide numerous suggestions. Keeping the answering part aside, oftentimes, most teams lack…