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Tag Archives: spotify

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green background of four spotify logos with a smartphone displaying the spotify premium version app loaded on the screen

How Spotify’s Marketing Strategy Has People Willing to Pay More for Spotify Premium

Marketing StrategyBy JP De SilvaJuly 7, 2022Leave a comment

Spotify made its debut back in 2008, offering free, unlimited access to its massive catalog of over 50 million songs. The only downside was the intrusive audio ads that played between songs. Currently, Spotify has over 400 million users, including more than 182 million paying subscribers.  How did Spotify convince so many millions of people…

spotify marketing logo with apple earbuds on display on with a green background

How Spotify Is Growing Their Userbase with Marketing

MarketingBy JP De SilvaMay 13, 2022Leave a comment

Anyone above the age of 30 likely remembers music downloading services such as Limewire. If someone could not purchase a CD they went to a trusted source for this golden nugget. Limewire and others similar to the brand were notorious for downloading any and all music directly onto a compact disc. Enter: the mixed CD.…

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