5 KPIs Every Business Should Be Using in 2021 

KPIs or key performance indicator concept

A key performance indicator, or KPIs, is a great tool that identifies ways a company can improve. Also, KPIs redirect a company’s strategies to achieve the most success. KPIs encompass a broad range of data-driven metrics. With uses that span from sales to marketing to customer relations, KPIs have a lot of potential and are […]

Marketing KPIs: What Are They? What Are Their Benefits for Businesses?

marketing KPIs (key performance indicator) concept image

Marketing KPIs are key performance indicators that help improve and identify the cause of performance. If you are concerned about business and market growth, they can help identify why and how a business is acting the way it is. Using this same strategy, marketing KPIs can also be essential in incorporating a new campaign to […]